NEWS, MEET STRATEGY
Real news, real insights – for small businesses who want to understand what’s happening and why it matters.
Loyalty Marketing Tips From SA’s Top Rewards Experts
South Africa’s loyalty leaders share proven tips to boost email engagement and customer retention. ...more
Strategic Marketing ,Content Marketing Customer Experience Marketing News &Small Business Growth
August 23, 2025•6 min read
Truecaller Faces South African Investigation Over POPIA Concerns
SA’s Information Regulator is investigating Truecaller over POPIA concerns. Here’s what small businesses should know — and do next. ...more
Strategic Marketing ,Customer Experience Marketing News &Small Business Growth
August 16, 2025•7 min read
AI Startup Collapses After Faking Tech—What Small Businesses Can Learn From Builder.ai’s Fall
Builder.ai faked its AI to raise $445M—then filed for bankruptcy. Here’s how to build trust in your tech and messaging the honest way. ...more
Strategic Marketing ,Digital Marketing Customer Experience StoryBrand Marketing News &Small Business Growth
June 16, 2025•3 min read
Inside the Buddy Bench Project—How a Teen Turned Playground Pain into a Mental Health Movement
The My Buddy Bench Project helps kids fight isolation with kindness, empathy, and community. Here’s what businesses can learn from it. ...more
News ,Strategic Marketing Customer Experience Marketing News &Small Business Growth
June 05, 2025•3 min read
Klarna Reverses AI Customer Support After Backlash—Why Human Help Is Back in 2025
Klarna brings back human agents after AI chatbots drop customer satisfaction by 22%. Learn how small businesses can balance AI with real human support. ...more
News ,Customer Experience Marketing News &Small Business Growth
May 24, 2025•3 min read
Tariff Fears Freeze Small Business Spending—How to Build Buyer Confidence in 2025
Sage warns tariff ‘noise’ is making UK small businesses hesitate to buy. Learn how to help customers overcome uncertainty and start spending again. ...more
News ,Customer Experience Marketing News &Small Business Growth
May 22, 2025•3 min read
Why Proactive, Empathetic Service Still Beats AI in 2025—And How to Get It Right
Tech helps, but human service wins. Learn three simple ways to build trust, loyalty, and word-of-mouth referrals in 2025. ...more
News ,Customer Experience Marketing News &Small Business Growth
May 20, 2025•3 min read
47% of Consumers Prioritise Local Buying in 2025—How to Build Trust and Sales Locally
Gartner finds nearly half of consumers prefer local products in 2025. Learn three moves to boost trust and sales by going local. ...more
News ,Customer Experience Marketing News &Small Business Growth
May 19, 2025•3 min read
Partner-Led Marketing Overtakes Ads in 2025—How Creators, Affiliates and Advocates Now Own the Funnel
impact.com’s Q1 report shows only 2% of buyers trust traditional ads, while creator- and affiliate-powered partnerships drive conversions. Discover why small businesses should pivot now and get a prac... ...more
News ,Customer Experience Marketing News &Small Business Growth
May 17, 2025•3 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)