STRATEGY, MEET NEWS
Real news, real insights – for small businesses who want to understand what’s happening and why it matters.
Why Proactive, Empathetic Service Still Beats AI in 2025—And How to Get It Right
Tech helps, but human service wins. Learn three simple ways to build trust, loyalty, and word-of-mouth referrals in 2025. ...more
News ,Customer Experience Marketing News &Small Business Growth
May 20, 2025•3 min read
47% of Consumers Prioritise Local Buying in 2025—How to Build Trust and Sales Locally
Gartner finds nearly half of consumers prefer local products in 2025. Learn three moves to boost trust and sales by going local. ...more
News ,Customer Experience Marketing News &Small Business Growth
May 19, 2025•3 min read
Partner-Led Marketing Overtakes Ads in 2025—How Creators, Affiliates and Advocates Now Own the Funnel
impact.com’s Q1 report shows only 2% of buyers trust traditional ads, while creator- and affiliate-powered partnerships drive conversions. Discover why small businesses should pivot now and get a prac... ...more
News ,Customer Experience Marketing News &Small Business Growth
May 17, 2025•3 min read
Ipsos CX Global Insights 2025—Grow Loyalty Like a Garden: Six Emotional Drivers Every Small Brand Can Cultivate
Ipsos’s 25‑country CX Global Insights 2025 study finds 70% of shoppers pick brands because they trust the experience, not the price. Learn how Certainty, Fair Treatment, Control, Status, Belonging and... ...more
Customer Experience ,Marketing News &Small Business Growth
May 11, 2025•3 min read
WhatsApp’s New Pay-Per-Message Pricing Starts 1 July 2025—How Small Businesses Can Keep Costs in Check
WhatsApp Business moves from a conversation fee to pay-per-message on 1 July 2025. Learn the new rules, free windows, and money-saving tactics for small-business marketers. ...more
Customer Experience ,Marketing News
May 03, 2025•2 min read
Recruitment Success: 8 Kick-Ass Interview Strategies to Attract Top Talent
Discover 8 kick-ass interview strategies to attract top talent! Learn how to transform your hiring process and secure the best candidates with proven, engaging techniques. ...more
Recruitment ,Customer Experience
July 08, 2024•10 min read
READY TO MAKE YOUR MESSAGE MATTER?
Enough with the bland, forgettable, soulless AI Content – we design StoryBrand marketing that feels human and actually connects.
Enough with the bland, forgettable, soulless AI Content – we design StoryBrand marketing that feels human and actually connects.
Created with clarity (and coffee)