StoryBrand Marketing Agency

StoryBrand Your

Business Without

the Guesswork

We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).

Clarify Your Message

Attract Only Ideal Customers

Focus on Your Business Growth

Struggling to implement StoryBrand?

  • Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?

  • Unsure how to effectively integrate StoryBrand into your marketing?

  • Overwhelmed with what steps to take after completing your BrandScript?

  • Frustrated with marketing efforts that don't resonate with your audience?

  • Struggling to focus on your actual business?

You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.

WHERE STORYBRAND MEETS STRATEGY

You deserve marketing that works

Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.

  • Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.

  • See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.

  • With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.

You deserve peace of mind

Grow your B2B business with our strategic marketing services.

  • Do you find the lead generation process frustrating and time-consuming?

  • Save valuable time and focus on serving your clients.

  • Gain the upper hand in your market.

  • Set up a strategic marketing system that attracts and nurtures your ideal clients.

  • Feel confident with a solid, strategic marketing plan.

Hear Directly from DONALD MILLER

In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.

Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.

Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.

Hi, I'm Vicky Sidler

A StoryBrand Certified Guide & Fellow Entrepreneur


And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)

Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.

  • We boast a proven track record of transforming marketing messages to resonate with target audiences.

  • As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!

  • And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.

You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.

I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!

Tracey Clark, Business Coach

StoryBrand Services We Provide

Clarify Your Message

From US$1,500

Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.

We even interview your ideal customers to get their point of view and make sure you've nailed it!

Learn More About Our StoryBrand Framework Consultation

StoryBrand Sales Funnel

From US$5,000

Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.

Install the full StoryBrand system into your business.

Learn More About Our StoryBrand Sales Funnel Development

Strategic Marketing Engagement

From US$7,500

Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.

Make sure you're doing it right from the start!

Why Choose Us?

Strategy-First Approach

At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.

Consistent Lead Generation

Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.

Save Time and Effort

Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.

Gain A Competitive Edge

Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.

Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.

Matthew Van Neel, Lance Mvn

[Free eBook] 7 Steps to Small Business Marketing Success

Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.

How It Works

Here’s what you can expect when

partnering with us:

Book Your Free Consultation

Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.

StoryBrand Strategy Session

In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.

Start Applying StoryBrand

You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.

Sign Up for Our Newsletter

Stay up-to-date on the latest strategic marketing insights.

Frequently Asked Questions

Here are our answers to the most frequently asked questions about marketing and lead generation.

What is StoryBrand?

StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.

How can StoryBrand help my business?

Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.

What does the process of creating a StoryBrand BrandScript involve?

Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.

How do I choose the right StoryBrand guide for my business?

Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.

Learn More about StoryBrand

and Strategic Marketing Insights

From the Strategic Marketing Tribe

Take a deep dive into the world of strategic marketing insights,

where you’ll find expertise to help your business thrive.

AI Detectors Are Flagging Real Content and Hurting Trust

AI Detectors Are Flagging Real Content and Hurting Trust

December 22, 202510 min read
Custom HTML/CSS/JAVASCRIPT

By Vicky Sidler | Published 22 December 2025 at 12:00 GMT+2

There are few things more demoralizing than being told your work is fake when you know you wrote every word yourself.

That is exactly what happened to a writer who submitted a long original article to a well-known business magazine. The piece was over 1400 words. It passed Copyscape with no issues. Yet the editor accused her of plagiarism and unethical behavior, referencing a completely unrelated article made up of short photo captions.

When the writer pushed back with proof, communication stopped. The managing editor later replied that they believed the article must have appeared somewhere else, even though there was no evidence it had. Whether it was AI-generated or not, they said, was unclear.

This story was shared in Writer’s Weekly, alongside expert commentary from University of Tennessee English professor and professional editor Clayton Jones. And while it sounds extreme, it highlights a growing problem that affects small business owners more than they might realize.


TL;DR:

  • AI detectors are falsely flagging real human writing

  • This can block guest posts and damage trust, even when content is original

  • Google does not use AI detector scores as a ranking factor

  • The issue is frustrating and unfair, but not an SEO penalty

👉 Need help getting your message right? Download the 5-Minute Marketing Fix.


Table of Contents:


Why Small Business Owners Should Care:

If you rely on content to grow your business, this matters.

Maybe you write blog posts to build SEO. Maybe you submit guest articles to industry sites. Maybe you publish thought leadership to show credibility and expertise.

In all of those cases, your work can now be judged by a machine before a human ever reads it.

And if that machine decides your writing looks “too AI-like,” your content may never get published, even when it is completely legitimate.

When Honest Writing Gets Flagged:

AI detectors do not understand effort, intent, or originality. They look for patterns.

If your writing is clear, structured, and consistent, that can work against you. If you explain things in a similar way across blog posts or repeat key ideas for clarity, detectors may decide your content looks automated.

Even worse, if you have ever used AI tools to help rewrite or improve your own content, parts of your work may now exist inside those systems. When you later write on the same topic, the detector may think you copied something that originally came from you.

That is how writers end up accused of plagiarizing themselves.

The SEO Question Everyone Is Asking:

Let’s put one big fear to rest.

AI detector scores are not a Google ranking factor.

Google has said this repeatedly. They do not rank content based on whether an AI detector thinks it was written by a machine. They care about whether content is helpful, original, and useful to real people.

So if your blog post gets flagged by a third-party AI detection tool, that alone will not hurt your rankings.

That said, the situation still feels awful.

Having your honest work judged and dismissed by a machine does not feel neutral or academic. It feels personal. It feels like being accused of cheating when you did the work properly.

And while Google may not care, editors, publishers, and platforms sometimes do.

Guest Posting Is Where the Real Risk Sits:

Many editors are overwhelmed by low-quality AI spam. To cope, some rely heavily on AI detectors and reject anything flagged, even when the tool is wrong.

That means your article can be:

  • rejected without review

  • quietly ignored

  • dismissed as unethical

Just like the writer in the original story, who never received a proper explanation or apology.

For small business owners using guest posts to build backlinks and authority, this can slow growth and create unnecessary self-doubt.

Why This Is Happening More Often:

Clayton Jones explains the root issue with a simple analogy. AI systems work like making photocopies of photocopies—a Xerox of a Xerox of a Xerox. Each time information is duplicated and reused, quality drops and originality blurs.

AI tools scrape the internet, remix content, and publish new versions. Then they scrape those versions again.

When writers upload their own content into these systems to “improve” it, they are feeding their words into the loop. Over time, the system no longer knows who said what first.

Now imagine being the original author. You publish a blog post. Then six months later, AI tools have taken your ideas and phrased them five thousand different ways. Then you write another post on the same topic. AI detectors scan your new post and say:

“You sound suspiciously like someone else.” That someone else… was you.

That confusion is now being used against real writers.

What You Can Do to Protect Yourself:

Before panicking or changing how you write, take a breath. This is not a moment for scorched-earth decisions or deleting half your website. A few practical habits will protect your work without turning content creation into a stress sport.

Keep Your Drafts:

Save original versions with dates. This is your proof if questions arise.

Be Selective with AI Tools:

Using AI for brainstorming or outlining is different from pasting in finished content. Think carefully before uploading your original writing.

Vary Your Language Slightly:

Clarity is good. Repetition across posts can trigger pattern detection. Small variations help.

Do Not Panic About Rankings:

A detector score is not an SEO penalty. It is an annoyance, not a verdict.

Choose Where You Publish:

If a platform relies entirely on AI detectors and refuses human review, it may not be worth your energy.

Clear Human Writing Still Wins:

Good marketing sounds human because it is human. It is clear. It repeats ideas so people understand them. It uses structure to reduce confusion.

Those are strengths, not flaws.

If machines occasionally mistake that for automation, it says more about the tools than about your work.

If you want help creating a clear, consistent message that still sounds like you, start with my 5-Minute Marketing Fix. It will help you write one simple sentence that helps people understand what you do and why it matters for them.

👉 Download it free here.


Related Articles:

1. OpenAI's Billion-Dollar Loop: Is the AI Boom a Bubble?

If you’re wondering how tools like AI detectors got so powerful so fast, this article explains the economics behind the chaos—and why small businesses end up caught in the mess.

2. Content Marketing Boosts Revenue More Than Ads

Still feeling rattled by rejection? This post shows why original content is still your most cost-effective growth tool, even when machines get in the way.

3. Core Elements of Effective Branding Every Small Business Needs

If AI detectors are confusing consistency with automation, this guide helps you build a human brand voice that stands out—and doesn’t get mistaken for a robot.

4. Ideal Client Profile: The Marketing Shortcut Small Businesses Miss

Before you spend hours defending your content, make sure it’s aimed at the right people. This article helps you focus your writing where it counts.

5. 10 Best Content Types for Small Business Marketing

If written articles are hitting too many filters, it might be time to branch out. This post walks through smart alternatives that build trust without getting flagged.


Frequently Asked Questions About AI Detectors and Original Content

1. What are AI detectors, and how do they work?

AI detectors are tools that try to determine whether a piece of writing was created by a human or by an artificial intelligence system. They work by scanning for patterns often found in AI-generated text—like repetition, structure, or phrasing—but they do not understand meaning or intent.

2. Can AI detectors flag original human writing by mistake?

Yes. That’s one of the main problems. If your writing is clear, consistent, and structured—especially across multiple articles—it can trigger false positives. Even experienced writers are being flagged for work they created themselves.

3. Will AI detector flags hurt my Google rankings?

No. Google has confirmed that it does not use AI detection scores as a ranking factor. What matters is whether your content is original, useful, and relevant to your audience—not how a detector rates it.

4. Why would a guest post or article get rejected even if it’s original?

Some editors rely on AI detection tools to screen for low-effort or spammy submissions. If your content is flagged—rightly or wrongly—they may reject it without reading further, especially if they are overwhelmed with submissions.

5. What should I do if my content gets flagged unfairly?

Keep calm. Share your original drafts or a Copyscape scan to prove authorship. If the editor still refuses to engage, move on. Not every platform is worth the fight.

6. Should I stop using AI tools to help with my writing?

Not necessarily. AI can still be helpful for outlining, editing, or brainstorming. Just be cautious about uploading your full content into public AI systems. Once it enters the system, it may be reused in ways you can’t control.

7. How can I avoid getting flagged by mistake?

Keep your tone human and vary your sentence structure. Avoid overly templated formats across multiple pieces. And most importantly, write for your audience—not to avoid a machine.

8. Is it still worth investing in content marketing?

Absolutely. Despite these hiccups, content marketing remains one of the most effective ways to build authority, improve SEO, and attract ideal clients. The key is to stay consistent and adapt smartly—not give up.

9. Can I appeal a false AI flag on a guest post?

Sometimes. If the platform is reputable and the editor is responsive, a respectful explanation and proof of originality can help. But if they rely entirely on automated tools, you may not get a reply.

10. Where can I get help refining my message so it sounds human and clear?

Start with the5-Minute Marketing Fix. It helps you clarify your message in one sentence—so your content is simple, strong, and unmistakably yours.

blog author image

Vicky Sidler

Vicky Sidler is a seasoned journalist and StoryBrand Certified Guide with a knack for turning marketing confusion into crystal-clear messaging that actually works. Armed with years of experience and an almost suspiciously large collection of pens, she creates stories that connect on a human level.

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Become the Next StoryBrand Success Story


In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening. 

At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution. 

Our approach is designed to alleviate these concerns:

  • We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).

  • What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.

  • Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.

With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.

Ready to take the guesswork out of your StoryBrand marketing?

Let’s get started

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