StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
Hub Pages for Small Businesses: The Smart Way to Boost SEO
By Vicky Sidler | Published 2 November 2025 at 12:00 GMT+2
If your website feels like a cluttered filing cabinet of old blog posts, you’re not alone. Most small business sites end up that way—helpful content buried under months of updates.
According to Backlinko, the fix is something called a hub page, and it’s one of the most efficient ways to tidy up your site while giving Google something to love.
Think of hub pages as the Marie Kondo of your marketing content: they gather related topics, make navigation easy, and spark joy for both your visitors and search engines.
TL;DR:
Hub pages organise your content into logical “topic clusters” that boost SEO and user experience
Each hub covers one main topic, with links to supporting articles on related subtopics
You can build them for free using WordPress and smart internal linking
They help Google see you as an expert on your topic, improving rankings and conversions
👉 Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents:
Hub Pages for Small Businesses: The Smart Way to Boost SEO
Why It Works (And Why Google Loves It):
How to Build One Without Losing Your Weekend:
1. YouTube and Google Stack: The Local SEO Shortcut That's Working
2. LLM Visibility: The SEO Shift You're Missing
3. AI Search Distrust Grows—What Small Brands Should Do
4. AI Search Optimization for Ecommerce: 7 Steps to Show Up
5. AI in Marketing Needs Human Thinking
FAQs on Hub Pages for Small Businesses
1. What exactly is a hub page?
2. How do hub pages help my SEO?
3. Do I need expensive tools or plugins to build a hub page?
4. How long should a hub page be?
5. How many hub pages should my website have?
6. What should I include in a hub page?
7. How often should I update my hub pages?
8. Can hub pages work for small websites?
9. What’s the difference between a hub page and a regular blog post?
10. How do I know if my hub page is working?
11. Can I use AI tools to build my hub pages?
12. How does StoryBrand fit into hub pages?
13. What’s the quickest way to start my first hub page?
14. How do hub pages generate leads?
15. Where can I learn to write better calls-to-action for my hub pages?
What Exactly Is a Hub Page?
A hub page (sometimes called a pillar page) is a single, comprehensive page that covers one main topic and links to all related content around it. Imagine your website as a city. The hub page is the town square, and each linked article is a side street with its own attractions.
For example, if you’re a marketing consultant, your hub could be “The Complete Guide to Strategic Marketing,” with connected articles on SEO basics, social media tips, or email marketing strategies. Each article links back to the main hub, and the hub links out to them. This creates a network Google recognises as authority—and authority is what gets you to page one.
Why It Works (And Why Google Loves It):
Search engines crave structure. When your content is organised into clear clusters, they can easily tell what your site is about. That clarity translates into better rankings.
Hub pages also keep visitors exploring. Instead of leaving after reading one post, they click deeper, stay longer, and see more of what you offer. From a StoryBrand perspective, this structure puts your customer at the centre and guides them through a clear path—problem, solution, transformation—without them having to dig for answers.
And because everything links together, you avoid “keyword cannibalisation,” where multiple pages compete for the same terms. Instead, your site speaks with one confident voice.
How to Build One Without Losing Your Weekend:
You don’t need fancy tools or expensive plugins. If you’re on WordPress, you already have what you need.
Start by choosing three to five main topics your business is known for. These are your “hubs.” For example:
StoryBrand Framework
Website Optimisation
Lead Generation
Email Marketing
Next, group your existing posts under each topic. Add a new page that gives an overview of the main subject and links to all those posts. Use clear headings, simple navigation, and a few short paragraphs explaining what each subtopic covers.
You can view an example of this here.
A hub page usually runs between 2,000 and 5,000 words, but don’t panic. You can build it gradually. Even a starter version with ten linked articles gives you an instant boost in structure and SEO.
Keeping It Fresh:
Hub pages aren’t “set and forget.” Update them quarterly to add new links, refresh old content, and remove anything that’s gone stale. Treat each hub as a living guidebook for your audience.
Promote your hubs through your newsletter or social media to remind readers you have a central resource that answers their most common questions.
As your hubs grow, your site’s authority and traffic grow too. Neil Patel once shared a case where a site went from ranking for three keywords to over nine hundred after adopting this structure. That’s not luck—it’s logic.
Small Step, Big Payoff:
Hub pages are proof that good organisation beats constant new content. For small businesses, this means fewer random posts and more focused impact.
If your website feels like a junk drawer, it might just need a little structure, not another blog post. Hub pages turn chaos into clarity—and clarity converts.
Want to know what to say on those pages to make people actually care? My free 5-Minute Marketing Fix will help you write a one-liner that connects instantly with your audience.
Related Articles:
1. YouTube and Google Stack: The Local SEO Shortcut That's Working
If hub pages help you organise your on-site content, this article shows how to extend that same structure across Google’s ecosystem. Learn how YouTube, Google Sites, and web properties can work together to build authority faster.
2. LLM Visibility: The SEO Shift You're Missing
Your hub pages might boost traditional rankings, but AI-powered search is changing the game. This article explains how to optimise for visibility in AI-generated search results so your content gets found everywhere.
3. AI Search Distrust Grows—What Small Brands Should Do
Even as AI search grows, most users still prefer traditional results. Learn how to protect your visibility and adapt your SEO strategy as search habits evolve.
4. AI Search Optimization for Ecommerce: 7 Steps to Show Up
Hub pages help you structure content for search engines. This article adds the next layer—schema markup and product feed optimisation—to help your pages rank in both traditional and AI shopping results.
5. AI in Marketing Needs Human Thinking
Building hub pages takes human judgment—deciding what matters, what connects, and what converts. This article reinforces why strategy and empathy still beat automation when it comes to marketing that works.
FAQs on Hub Pages for Small Businesses
1. What exactly is a hub page?
A hub page is a central, in-depth page on your website that covers a broad topic and links to several related articles on subtopics. Think of it as the main hub in a wheel, with each related article acting as a spoke connecting back to it.
2. How do hub pages help my SEO?
Hub pages help search engines understand how your content fits together. When your pages are connected through logical internal links, Google sees your site as more organised and authoritative, which improves rankings.
3. Do I need expensive tools or plugins to build a hub page?
No. You can build effective hub pages in WordPress using free tools like the Gutenberg editor or Elementor Free. The real power lies in how you structure and link your content, not in the software you use.
4. How long should a hub page be?
Most successful hub pages run between 2,000 and 5,000 words. That might sound long, but it’s because they serve as comprehensive guides covering everything your readers need to know about the topic.
5. How many hub pages should my website have?
Start with three to five core hub pages. Each should cover one of your main business topics, such as StoryBrand messaging, SEO, or lead generation. You can add more over time as your content grows.
6. What should I include in a hub page?
A clear introduction, logical headings, internal links to related articles, a table of contents, visuals for clarity, and a call-to-action that points readers toward your service or lead magnet—like the 5-Minute Marketing Fix.
7. How often should I update my hub pages?
Quarterly updates work best. Add new articles, refresh outdated information, and make sure all links still work. Consistent updates signal to Google that your content is fresh and trustworthy.
8. Can hub pages work for small websites?
Absolutely. In fact, small businesses often see faster results because they can pivot and update content quickly. Hub pages help even the smallest websites appear more structured and authoritative.
9. What’s the difference between a hub page and a regular blog post?
A blog post focuses on one narrow topic, while a hub page gives an overview of an entire theme. Blog posts link back to their hub page, which acts as a roadmap to all related content.
10. How do I know if my hub page is working?
Track your results in Google Analytics and Search Console. Look for increased time on page, more internal clicks between articles, and growth in organic search traffic.
11. Can I use AI tools to build my hub pages?
Yes, but use them for support, not strategy. AI can help organise keywords or draft outlines, but the decisions about structure, tone, and audience connection should always come from you.
12. How does StoryBrand fit into hub pages?
Each hub page should guide readers through a clear journey: define their problem, show how your business helps, and paint the picture of success. StoryBrand makes your hub not just organised, but persuasive.
13. What’s the quickest way to start my first hub page?
Pick your strongest topic, gather all existing articles about it, and create a simple overview page that links to each one. Add a short intro, relevant headings, and a clear CTA. You can expand it later.
14. How do hub pages generate leads?
By keeping visitors on your site longer and providing valuable, connected information, hub pages build trust. When readers trust you, they’re more likely to click your call-to-action and become leads.
15. Where can I learn to write better calls-to-action for my hub pages?
Download the5-Minute Marketing Fix. It’s a free resource that helps small business owners write one-liners and CTAs that attract the right customers and convert interest into action.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
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