StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
Black Friday Discount Code Scams Surge Again This Year
By Vicky Sidler | Published 27 November 2025 at 12:00 GMT+2
The discount code promised 50 percent off a Bluetooth speaker. All you had to do was enter your name, phone number, credit card info, and the name of your childhood pet. Seemed legit.
This is the kind of moment Surfshark’s cybersecurity team sees coming every year. Black Friday is tomorrow, which means millions of people are about to click without thinking.
According to their recent survey, one in five shoppers has fallen for a discount code scam. Most of them lose around $150.
Even worse, half of all shoppers have handed over personal information just to get a code. Think name, address, credit card details, email, and phone number. All that for 10 percent off shipping.
Right on cue, the scams spike during Black Friday.
TL;DR:
One in five shoppers gets scammed by fake discount codes
Half of shoppers give away personal info to get a code
$101 to $150 is the average loss per scam
Most people find codes through Google, email, or ads
Never give personal data or download files for a code
👉 Need help getting your message right? Download the 5 Minute Marketing Fix.
Table of Contents:
Black Friday Discount Code Scams Surge Again This Year
Everyone Loves a Bargain. So Do Scammers.
But What About That Loyalty Email?
How to Stay Smart This Shopping Season:
2. Be suspicious of weird requests.
4. Watch those browser extensions.
What This Means for Your Business:
1. Small Businesses Hit by AI Fraud Surge—Here’s How to Protect Your Cash and Reputation in 2025
2. South Africa’s 2025 Data Breach Count Hits 369k—Are You Next?
3. AI Fraud Crisis Warning—What Small Biz Must Do Now
4. Digital Scams Targeting Women Are Getting Smarter—Here’s How to Stay Safe
5. AI Hallucinations in Court—Big Trouble for Legal Trust
Frequently Asked Questions About Black Friday Discount Code Scams
1. How common are discount code scams?
2. What’s the average amount people lose in these scams?
3. What kind of personal information do scammers ask for?
4. How do these scams usually reach people?
5. Are loyalty program or email discount codes safe?
6. What are the risks of downloading a coupon?
7. Can a scam coupon really lead to identity theft?
8. What should I look for to spot a scam?
9. How can small business owners protect their customers?
10. Where can I learn how to explain my offers more clearly?
Everyone Loves a Bargain. So Do Scammers.
The logic makes sense. Big shopping day. Big discounts. Everyone’s searching for a better deal. Unfortunately, so are scammers.
According to Surfshark, 59 percent of people go straight to Google or other search engines to look for coupon codes. It’s quick, familiar, and feels harmless.
But that’s the trap. Fake coupon websites are designed to blend in with legitimate ones. They promise steep discounts. Some even include reviews. All they ask in return is a little personal information. Or, worse, for you to download something.
If you’ve ever thought “It’s just my email address,” keep reading.
What Scammers Really Want:
Martynas Dainys, Senior VPN Service Manager at Surfshark, says red flags include any site that asks for more than basic data, promises wild discounts, or demands payment to access a coupon. That’s not marketing. That’s a scam.
Once you enter your details, a few things can happen:
Your information is sold to data brokers or other scammers
You get targeted with future fraud tailored to your shopping habits
You unknowingly download malware, spyware, or ransomware
You might not feel the effects right away. But weeks later, your inbox fills with suspicious emails. Your card gets flagged. Or you get billed for something you don’t remember buying.
Some attacks come via PDF coupons or shady browser extensions that seem helpful but quietly track your every move.
The scam doesn’t end when the tab closes. It just begins.
Let’s Do the Maths:
If one in five people has been scammed while chasing a discount, and one in ten loses between $101 and $150, the totals add up quickly. Surfshark estimates losses in the billions. Not millions. Billions.
That’s a lot of Bluetooth speakers.
So while the appeal of saving a little money on Black Friday is strong, the cost of getting tricked can be much higher. Especially for small business owners who already wear too many hats and can’t afford financial surprises.
But What About That Loyalty Email?
Not all discount codes are bad. Many are perfectly safe. More than half of shoppers get theirs through loyalty or rewards programs. Half also receive them via email or direct messages. A smaller percentage (35 percent) use pop-up ads or influencer promotions. About 20 percent find codes on social media or forums.
The key is source trust. If it’s coming from a brand you know and have bought from before, you’re probably fine. If it’s coming from a random blog with a name like supercouponland247 dot biz—close the window.
How to Stay Smart This Shopping Season:
Surfshark’s advice is simple:
1. Stick to sites you trust.
Use official brand websites or well-known coupon aggregators. Bookmark them now.
2. Be suspicious of weird requests.
If a site wants your credit card before giving you a code, that’s not a discount. That’s bait.
3. Don’t download anything.
A coupon should never come in a PDF. If it does, delete it.
4. Watch those browser extensions.
Many extensions that auto-apply coupons also collect private data.
What This Means for Your Business:
If you're a small business owner, these scams are a good reminder of how important trust is. Whether you're running a Black Friday promotion yourself or just updating your website, remember:
Clarity builds confidence.
Be upfront about what you're offering. Don’t overpromise. Use secure channels to send discounts. And make sure your own website doesn't accidentally look like a scam.
If customers have to squint to figure out whether your offer is real, you’ve already lost them. Your job is to make things simple, honest, and clear. That’s how trust grows.
Black Friday doesn’t have to be risky. You can still run a good sale, find a solid deal, and protect your business at the same time.
Want help simplifying your message so customers never second guess your offers?
👉 Download my free 5 Minute Marketing Fix
Related Articles:
1. Small Businesses Hit by AI Fraud Surge—Here’s How to Protect Your Cash and Reputation in 2025
If your customers are falling for scams, chances are your business could be a target too. This post explains how to avoid being the next victim.
2. South Africa’s 2025 Data Breach Count Hits 369k—Are You Next?
Discount code scams often lead to leaks. This article shows what’s happening on the ground—and what to fix fast.
3. AI Fraud Crisis Warning—What Small Biz Must Do Now
Scammers are using AI to level up. Learn what tools, settings, and red flags your team needs to know.
4. Digital Scams Targeting Women Are Getting Smarter—Here’s How to Stay Safe
This one dives into how scam tactics are evolving and who they’re hitting hardest—including smart, experienced buyers.
5. AI Hallucinations in Court—Big Trouble for Legal Trust
Once you understand the scam problem, you’ll want to know how fake AI data makes it worse. This article unpacks the legal fallout.
Frequently Asked Questions About Black Friday Discount Code Scams
1. How common are discount code scams?
Very. According to Surfshark, one in five shoppers has fallen for a scam related to discount codes, especially around Black Friday.
2. What’s the average amount people lose in these scams?
Most victims report losing between $101 and $150. When scaled up, the total loss to consumers adds up to billions globally.
3. What kind of personal information do scammers ask for?
Scammers often ask for your name, email, phone number, address, and even credit card details. If a discount requires all that, it's likely a trap.
4. How do these scams usually reach people?
Most people find scam codes through Google searches, pop-up ads, social media posts, or sketchy browser extensions that promise to auto-apply coupons.
5. Are loyalty program or email discount codes safe?
Usually, yes. If it comes directly from a trusted brand or program you signed up for, it’s probably safe. Just don’t click on random links from unfamiliar senders.
6. What are the risks of downloading a coupon?
Some scammers use fake downloadable PDFs or browser extensions to sneak in malware, spyware, or ransomware. You don’t just lose money—you could lose control of your device.
7. Can a scam coupon really lead to identity theft?
Yes. Once scammers have your personal info, they can open the door to more serious fraud or sell your data to others.
8. What should I look for to spot a scam?
Be suspicious of massive discounts, requests for sensitive info, or any site that asks you to download something. Stick to well-known platforms.
9. How can small business owners protect their customers?
Make your real offers clear, direct, and secure. Don’t confuse people with complicated discounts or shady-looking landing pages.
10. Where can I learn how to explain my offers more clearly?
You can start with the5 Minute Marketing Fix. It helps you write one sharp sentence that tells customers what you offer and why it matters.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
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