StoryBrand Marketing Agency

StoryBrand Your

Business Without

the Guesswork

We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).

Clarify Your Message

Attract Only Ideal Customers

Focus on Your Business Growth

Struggling to implement StoryBrand?

  • Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?

  • Unsure how to effectively integrate StoryBrand into your marketing?

  • Overwhelmed with what steps to take after completing your BrandScript?

  • Frustrated with marketing efforts that don't resonate with your audience?

  • Struggling to focus on your actual business?

You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.

WHERE STORYBRAND MEETS STRATEGY

You deserve marketing that works

Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.

  • Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.

  • See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.

  • With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.

You deserve peace of mind

Grow your B2B business with our strategic marketing services.

  • Do you find the lead generation process frustrating and time-consuming?

  • Save valuable time and focus on serving your clients.

  • Gain the upper hand in your market.

  • Set up a strategic marketing system that attracts and nurtures your ideal clients.

  • Feel confident with a solid, strategic marketing plan.

Hear Directly from DONALD MILLER

In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.

Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.

Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.

Hi, I'm Vicky Sidler

A StoryBrand Certified Guide & Fellow Entrepreneur


And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)

Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.

  • We boast a proven track record of transforming marketing messages to resonate with target audiences.

  • As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!

  • And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.

You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.

I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!

Tracey Clark, Business Coach

StoryBrand Services We Provide

Clarify Your Message

From US$500

Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.

We even interview your ideal customers to get their point of view and make sure you've nailed it!

Learn More About Our StoryBrand Framework Consultation

StoryBrand Sales Funnel

From US$2,500

Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.

Install the full StoryBrand system into your business.

Learn More About Our StoryBrand Sales Funnel Development

Strategic Marketing Engagement

From US$3,000

Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.

Make sure you're doing it right from the start!

Why Choose Us?

Strategy-First Approach

At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.

Consistent Lead Generation

Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.

Save Time and Effort

Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.

Gain A Competitive Edge

Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.

Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.

Matthew Van Neel, Lance Mvn

[Free eBook] 7 Steps to Small Business Marketing Success

Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.

How It Works

Here’s what you can expect when

partnering with us:

Book Your Free Consultation

Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.

StoryBrand Strategy Session

In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.

Start Applying StoryBrand

You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.

Sign Up for Our Newsletter

Stay up-to-date on the latest strategic marketing insights.

Frequently Asked Questions

Here are our answers to the most frequently asked questions about marketing and lead generation.

What is StoryBrand?

StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.

How can StoryBrand help my business?

Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.

What does the process of creating a StoryBrand BrandScript involve?

Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.

How do I choose the right StoryBrand guide for my business?

Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.

Learn More about StoryBrand

and Strategic Marketing Insights

From the Strategic Marketing Tribe

Take a deep dive into the world of strategic marketing insights,

where you’ll find expertise to help your business thrive.

AI-Generated Passwords Are Shockingly Easy to Crack

AI-Generated Passwords Are Shockingly Easy to Crack

February 26, 20269 min read
Custom HTML/CSS/JAVASCRIPT

By Vicky Sidler | Published 26 February 2026 at 12:00 GMT+2

If you have ever asked ChatGPT to “give me a strong password” and felt oddly pleased with yourself, this is your cue to pause and quietly change it.

According to reporting by Sky News, based on research from AI cybersecurity firm Irregular, passwords generated by major AI tools are not as secure as they look. In fact, they are often predictable enough that even older computers can crack them far faster than anyone would like to admit.

The short version is simple. If an AI created your password, it may be time for a new one.

This comes after leading models, including ChatGPT, Claude, and Gemini, were tested. All three produced repeated patterns and, in some cases, identical passwords across multiple attempts. That is not random. That is a pattern wearing a disguise.


TL;DR:

  • AI tools do not generate passwords randomly

  • They repeat patterns from their training data

  • Some AI-generated passwords were reused multiple times

  • Hackers use automated tools that thrive on predictable patterns

  • The fix is simple. Use a proper password manager or passkeys instead

Need help getting your message right? Download the 5-Minute Marketing Fix.


Table of Contents:


The problem sounds technical, but it is surprisingly easy to understand once you strip away the jargon.

A strong password should be random. Truly random. That means there is no pattern a computer can recognize. Specialist tools like Apple Password Manager, Google Password Manager, 1Password, and LastPass use secure random generators. In plain English, they create combinations that are not based on previous examples. They are mathematically unpredictable.

Large language models, on the other hand, do not work that way.

Why AI Passwords Look Strong but Are Not:

AI tools are trained to predict what comes next in a sequence of text. They are brilliant at producing something that looks right. They are not designed to create true randomness.

So when you ask for a “strong password,” the model gives you something that resembles what strong passwords tend to look like. A capital letter here. A number there. A symbol placed strategically in the middle. It feels secure because it ticks the visual boxes.

But research from Irregular showed those passwords followed repeatable patterns. In one test, 50 passwords generated by Claude produced only 23 unique results. One password appeared 10 times. That is less “cyber fortress” and more “copy and paste with enthusiasm.”

Online password checkers even rated these AI passwords as extremely strong, with some claiming they would take millions of trillions of years to crack. The catch is those tools do not know the pattern behind the scenes. They judge the length and the mix of characters, not whether the password is part of a predictable family tree.

According to Irregular co-founder Dan Lahav, if you are relying on AI-generated passwords, even older computers could crack them in a relatively short time because attackers use automated guessing tools that look specifically for patterns.

And cybercriminals love patterns.

Why This Matters for Small Business Owners:

You might be thinking, “I only used AI for one or two accounts.” That may be true. But small businesses often manage dozens of logins. Email. Accounting software. CRM systems. Payment gateways. Website hosting. Social media. Each one is a potential entry point.

If just one password is weak, it can expose client data, invoices, or private communication. That is not just inconvenient. It can damage trust, and trust is expensive to rebuild.

There is another twist. Developers are increasingly using AI to write code. Irregular found fragments of recognizable AI-generated passwords in public code repositories. In some cases, these appeared in what looked like real services. That means some businesses may be exposed without even realizing an AI-generated password was inserted somewhere along the line.

In marketing we talk about clarity all the time. In cybersecurity, clarity looks like this. If you do not know exactly how something was generated, do not assume it is safe.

The Simple Fix:

The reassuring part is that this sits in the category of avoidable, high impact when it goes wrong.

The fix is straightforward.

First, use a dedicated password manager. These tools generate and store passwords securely using true randomness. You do not have to memorize anything except one master password.

Second, consider passkeys where possible. Passkeys use biometric authentication such as fingerprint or face ID instead of traditional passwords. They are both stronger and easier to use, which is rare in technology.

If neither is an option, choose a long, memorable phrase that only makes sense to you. Not a quote from a movie. Not your dog’s name with a number. Something personal and layered. Length matters more than complexity.

And whatever you do, do not ask an AI to improvise.

A Marketing Lesson Hidden in a Password Story:

There is a broader lesson here for business owners who love efficiency. AI is an excellent assistant. It can draft emails, brainstorm ideas, and simplify explanations. But it is not designed for every task.

Just because something sounds confident does not mean it is correct.

The same applies to your marketing. Many businesses use language that looks impressive but follows predictable patterns. Words like "innovative," "cutting edge," and "customer centric." They appear strong. They feel polished. Yet they blend into a sea of sameness.

As a StoryBrand Certified Guide and Duct Tape Marketing Consultant, I see this daily. Real strength is not about looking complex. It is about being clear and deliberate. Whether that is your password or your positioning.

If you want to tighten up your message so clients understand exactly what you do and why it matters, start with one clear sentence.

Download the free 5-Minute Marketing Fix. It will help you clarify your message without relying on guesswork, patterns, or borrowed language that only looks strong from a distance.

👉 Download it free here.


Related Articles:

1. Small Businesses Are Being Targeted—Here’s What Cybersecurity Stats Say in 2025

If the password issue feels like one small crack in the wall, this article shows the whole building. It breaks down current attack statistics and gives a practical action plan so you can strengthen more than just your logins.

2. South Africa's 2025 Data Breach Count Hits 369k—Are You Next?

Real breach numbers make abstract risk feel very concrete. This piece shows how often accounts are actually exposed and reinforces why regular password updates and proper managers are non negotiable.

3. Microsoft Takes Down Phishing Sites in $100K Scam

Predictable passwords are one problem. Phishing is another. This article explains how criminals trick people into handing over even strong credentials and why staff awareness matters just as much as technical tools.

4. Small Businesses Hit by AI Fraud Surge

Here you will see how attackers use AI themselves, targeting invoices, payments, and customer data. It connects the dots between convenience driven AI use and the growing fraud risk facing small firms.

5. Google Gemini Can Now Browse For You. Should You Let It?

If AI should not be trusted to generate your passwords, should it be logging into your accounts on your behalf? This article explores where smart delegation ends and security risk begins.


Frequently Asked Questions About AI Generated Passwords

1. Are AI generated passwords safe to use?

Not reliably. AI tools create passwords based on patterns they have learned from existing text, not true randomness. That means the passwords may look strong but can still follow predictable structures that automated hacking tools can guess.

2. Why do AI tools create predictable passwords?

Large language models are built to predict what comes next in a sequence of text. When you ask for a password, they generate something that resembles a strong password rather than something mathematically random. It is imitation, not true randomness.

3. How can hackers crack AI generated passwords so quickly?

Cybercriminals use automated tools that test millions of combinations per second. If passwords follow common patterns, those tools can narrow down the possibilities and guess them much faster than if the password were truly random.

4. Do online password strength checkers detect this problem?

Usually not. Most password checkers look at length and character variety. They do not analyse whether the password is part of a predictable pattern used repeatedly by an AI model.

5. What is the safest way to create strong passwords for my business?

Use a reputable password manager such as Apple Password Manager, Google Password Manager, 1Password, or LastPass. These tools generate passwords using secure random number generators and store them safely so you do not have to remember each one.

6. Should small businesses switch to passkeys instead of passwords?

Where possible, yes. Passkeys use biometrics like fingerprint or face recognition and are generally safer and easier to manage. They reduce the risk of stolen or guessed passwords.

7. What should I do if I already used AI to generate passwords?

Change them as soon as possible, especially for email, banking, payment systems, and any account that stores client data. Replace them with passwords created by a proper password manager.

8. Is it okay to use AI for other security tasks?

AI can help explain security concepts in plain English or summarise technical guidance. It should not be used to generate passwords or make final security decisions that protect sensitive business information.

9. Are long phrases better than complex short passwords?

Yes. A long, memorable phrase that only makes sense to you is usually stronger than a short password with random symbols. Length increases the number of possible combinations, which makes it harder to crack.

10. How often should I update my business passwords?

Review and update critical passwords regularly, especially after staff changes, suspected breaches, or major system updates. Using a password manager makes this process far easier and more consistent

blog author image

Vicky Sidler

Vicky Sidler is a seasoned journalist and StoryBrand Certified Guide with a knack for turning marketing confusion into crystal-clear messaging that actually works. Armed with years of experience and an almost suspiciously large collection of pens, she creates stories that connect on a human level.

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Become the Next StoryBrand Success Story


In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening. 

At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution. 

Our approach is designed to alleviate these concerns:

  • We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).

  • What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.

  • Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.

With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.

Ready to take the guesswork out of your StoryBrand marketing?

Let’s get started

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