StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
AI Security Cameras Are Quietly Watching More Than You Think
By Vicky Sidler | Published 17 December 2025 at 12:00 GMT+2
You bought the smart security camera to keep your business safe. Motion alerts? Great. Night vision? Sure. Facial recognition? Fancy. But now it turns out the camera might also be spying on your neighbor’s face, your license plate, and possibly your toddler’s birthday party.
According to a new Surfshark study, the real risk with modern AI-powered security cameras isn't just what they capture. It’s what they quietly send, store, and share behind the scenes—with or without your knowledge.
TL;DR:
AI security cameras now include facial and vehicle recognition
Your neighbors might be recorded without consent
Companion apps collect more data than you think
That data often goes back to the manufacturer’s servers
Some apps collect up to 15 types of personal information
👉 Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents:
AI Security Cameras Are Quietly Watching More Than You Think
What Your Camera Might Be Collecting:
The Risk Isn’t Just Data Collection:
So What Can Small Business Owners Do?
2. Turn Off What You Don’t Need:
This Isn’t Just a Tech Problem:
1. OpenAI's $27B Loss Could Tank the Whole AI Industry
2. Brand Guidelines for Small Business
3. Ideal Client Profile: The Marketing Shortcut Small Businesses Miss
Frequently Asked Questions About AI Security Cameras and Privacy
1. What makes AI security cameras different from regular ones?
2. Can my AI camera record my neighbors without their consent?
3. What kind of personal data do companion apps collect?
4. Which brand collects the most data?
5. Is it legal for these cameras to collect biometric data?
6. Can these cameras be hacked?
7. Should I use third-party services with my camera?
8. What’s the most privacy-friendly brand in the study?
9. How can small business owners protect their data and customers' trust?
Not Just a Camera Anymore:
Six out of the eight top camera brands now offer facial recognition. Seven can identify vehicles. All can spot people and send intelligent alerts. That sounds useful until you realize it’s not just about spotting a delivery guy anymore.
It’s about turning your storefront, driveway, or office hallway into a biometric data point for someone else’s analytics engine.
And here's the fun part. These cameras don’t just work on their own. They rely on companion apps to function. Those apps? They're quietly hoovering up your personal details. Not just names and emails, but location, contact lists, and even photos and videos.
According to the study, Amazon Ring collected the most, with 15 unique data types. Google Nest followed closely with 14. That’s not just overkill. That’s an open buffet of customer data.
What Your Camera Might Be Collecting:
Let’s take Amazon Ring as an example. It doesn’t just collect images. It gathers:
Your physical address
Phone number
Email
Device and user IDs
Purchase history
And ten extra types of data labelled “Other Purposes”
No explanation. No specifics. Just a vague label that feels like the digital version of “miscellaneous drawer.”
Some brands also feed your device ID to third-party advertisers. Arlo was the worst in this category, sharing more types of ad-related data than any other brand studied.
But Isn’t This All Legal?
That depends on where you live.
In the EU and UK, facial recognition features are tightly regulated under GDPR
In the US, Canada, and Australia, rules vary by region and are generally more relaxed
So just because it’s legal somewhere doesn’t mean it’s ethical or secure. Especially if the people being recorded don’t even know it’s happening.
Miguel Fornes, cybersecurity expert at Surfshark, summed it up well:
“When people can’t meaningfully opt in or out, and are not informed about where their biometric data is stored... you’ve created a privacy hazard.”
Recording your neighbor’s face or car plate without consent? That’s not just awkward. That might be illegal depending on your country’s laws.
The Risk Isn’t Just Data Collection:
It’s what happens after the data is collected.
These cameras often stream everything back to the company’s servers. That creates a second, quieter surveillance stream. One that hackers can access if the camera has a known vulnerability.
And it doesn’t take much. Fornes says there are entire platforms online that list compromised cameras. All you need is a link, a little curiosity, and suddenly you're watching someone else’s living room in real time.
So What Can Small Business Owners Do?
1. Choose the Right Brand:
Surfshark named TP-Link as the most privacy-conscious option. It collects the least data and turns off risky third-party connections by default.
2. Turn Off What You Don’t Need:
If you don’t use facial recognition or vehicle alerts, disable them. You don’t need to accidentally scan your mail carrier into some server in another country.
3. Read the Fine Print:
Yes, the privacy policy is boring. Yes, you should still read it. If you see things like “Other Purposes,” ask yourself why the app needs that data.
4. Use It Like It’s Public:
Assume every recording could be seen by someone who shouldn’t see it. Act accordingly. Don’t point cameras where they could capture people who haven’t agreed to be filmed.
5. Protect Your Ecosystem:
Avoid third-party plugins unless you understand what they do. Stick to native apps where possible. Simpler systems usually mean fewer leaks.
This Isn’t Just a Tech Problem:
It’s a trust problem.
If a customer walks into your shop and sees a camera with facial recognition, they might wonder:
Where does that data go?
Is it shared with anyone?
Can I ask for it to be deleted?
If you can’t answer those questions confidently, you’re not just risking bad PR. You might be risking your legal compliance.
And here’s where it ties back to marketing. Customers do business with people they trust. If your tech setup undermines that trust, no amount of clever copywriting or social proof will fix it.
Want help building a clear message that earns trust from the first sentence?
Download the 5-Minute Marketing Fix and learn how to describe your business in a way that makes people feel safe, informed, and respected.
Related Articles:
1. OpenAI's $27B Loss Could Tank the Whole AI Industry
Your current article warns about the privacy risks of AI hardware. This post explores the financial risks of the companies behind the tech. If you're betting on AI, you should know whether the engine might stall.
2. Brand Guidelines for Small Business
If privacy issues erode trust, brand guidelines are how you build it. This article helps you create clear, consistent messaging that earns customer confidence.
3. Ideal Client Profile: The Marketing Shortcut Small Businesses Miss
Your cameras might be capturing people who will never buy from you. This post flips that into a strength by teaching you how to define and reach your ideal clients—intentionally, not accidentally.
Frequently Asked Questions About AI Security Cameras and Privacy
1. What makes AI security cameras different from regular ones?
AI cameras use facial recognition, vehicle detection, and person tracking to analyze what they capture, not just record it. This means they collect biometric data and may identify or profile individuals automatically.
2. Can my AI camera record my neighbors without their consent?
Yes, and that’s the problem. Most cameras don’t have boundaries beyond your property line. Recording people who haven’t given permission—like neighbors or delivery drivers—raisesc serious privacy concerns and could violate local laws.
3. What kind of personal data do companion apps collect?
Beyond video footage, apps may gather your physical address, email, phone number, device IDs, contact info, usage patterns, and more. Some group vague items under “Other Purposes” without clear explanation.
4. Which brand collects the most data?
According to the Surfshark study, Amazon Ring collects the most, with 15 unique user data types. Google Nest follows closely with 14.
5. Is it legal for these cameras to collect biometric data?
That depends on your country. In the EU and UK, biometric data like facial recognition is strictly regulated under GDPR. In the US, Canada, and Australia, laws vary by state or province and are generally less strict.
6. Can these cameras be hacked?
Yes. If the camera has a known vulnerability, hackers can take control. There are even websites that list compromised webcams, making it easier for bad actors to spy on others.
7. Should I use third-party services with my camera?
Generally, no. Third-party plugins increase your risk exposure. Stick with the camera’s native ecosystem unless you fully understand what the external service is doing.
8. What’s the most privacy-friendly brand in the study?
TP-Link ranked best in terms of privacy. It collects the least data and disables third-party connections by default.
9. How can small business owners protect their data and customers' trust?
Disable features you don’t need, read privacy policies carefully, and avoid pointing cameras where people haven’t consented to being recorded. And always prioritize trust over convenience.
10. What does this have to do with marketing?
Privacy builds or breaks trust. If customers feel monitored or unsafe, they’ll hesitate to buy from you. Clear, respectful communication—starting with your tech choices—sets the tone for everything else.
👉 Need help getting your message right? Download the5-Minute Marketing Fix.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)