By Vicky Sidler | Published 4 October 2025 at 12:00 GMT+2

Turns out, no one wants a robot writing their LinkedIn posts. Not even LinkedIn.

According to expert Joe Procopio, LinkedIn’s much-hyped AI writing assistant has fallen flat. And they’re not alone. Over the past few months, tech companies like Anthropic and Ramp have started walking back their grand AI content plans. Because when your AI starts “helping” with public posts that are meant to build trust and credibility, things get awkward. Fast.

Let’s break down what happened, what it means, and what you should do instead.

TL;DR:

• LinkedIn’s AI assistant had low adoption because no one wants to risk their reputation on AI

• Your LinkedIn feed is your new résumé

• If AI makes you sound fake, you lose trust

• Use AI as a tool, not a replacement

• People don’t follow robots. They follow people

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Table of Contents:

AI Thought Leadership? No Thanks:

LinkedIn’s CEO admitted that their AI writing assistant didn’t catch on. That’s not just a failed feature. It’s a red flag.

Because if you’ve been told to “just let AI write it” to save time, you’re not alone. But here’s the thing. No one wants their professional reputation tied to content that sounds like it was spat out of a word blender.

People might forgive a typo. They won’t forgive sounding like a generic buzzword robot.

Your Feed Is the New Résumé:

This isn’t about AI polishing your résumé. It’s about AI trying to polish your personal brand. And people aren’t buying it.

LinkedIn isn’t a job board anymore. It’s a stage. And how you show up in the feed matters more than what’s buried in a PDF. Every post, comment, or article is a signal. Is this person thoughtful? Reliable? Worth working with?

If AI takes over your feed, you’re basically putting your reputation on auto-pilot.

The Risk Is Real:

LinkedIn’s CEO said it best. If you get called out on X or TikTok, it’s embarrassing. If you get called out on LinkedIn, it can wreck your career.

Why? Because LinkedIn is where potential clients, investors, and employers go to size you up. If you sound fake or clueless, you lose opportunities before you even know they existed.

Now imagine that’s because your AI tool made a weird joke about your last job or called your product a “solutioneering ecosystem.”

Be the Voice, Not the Tool:

Let’s be clear. I’m not anti-AI. I use it daily. But I use it like a kitchen appliance. It helps with prep. It doesn’t host the dinner party.

If you hand over your voice to an AI, you lose the thing that builds trust: your tone, your stories, your weird little phrasing that makes you human.

Especially in service businesses, your personality is part of the product. Clients don’t hire generic. They hire you.

AI Can Help, But You Still Have to Show Up:

AI is great for outlines, ideas, and fixing grammar. But if you want to be trusted, you still have to put yourself into the message.

Otherwise, you’re just another echo in the noise.

That’s why I created the 5-Minute Marketing Fix to help you write one clear sentence that sets the tone for everything: a one-liner that makes people stop scrolling and think, “Finally. Someone who gets me.”

👉 Download it free here

Because if your LinkedIn feed is now your business card, your pitch, and your proof of credibility, you want to make sure it actually sounds like you.

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FAQs on AI Writing Tools and Professional Credibility

1. Why didn’t LinkedIn’s AI writing assistant take off?

Because people don’t want AI managing their professional voice. Users saw the risk of sounding fake or robotic as too high, especially on a platform where reputation matters.

2. What’s the danger in using AI to write LinkedIn posts?

If your content feels inauthentic or generic, it can damage trust. LinkedIn posts are public signals of credibility, and AI mistakes can cost real opportunities.

3. Is it safe to use AI in my marketing at all?

Yes—but only as a support tool. Use it for drafts, structure, or proofreading. Don’t hand over your tone, message, or brand personality.

4. Why does LinkedIn matter so much for small business owners?

Your feed is now your résumé. Clients and collaborators are judging your posts long before they book a call. Authenticity builds trust faster than slick wording.

5. What’s a better way to save time on content than using AI to write everything?

Start with a one-liner that anchors all your content. When your message is clear, AI can help speed things up—without diluting your voice.

👉 Download the5-Minute Marketing Fix to write yours today.