StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
OpenAI’s Billion-Dollar Loop: Is the AI Boom a Bubble?
By Vicky Sidler | Published 30 October 2025 at 12:00 GMT+2
If you’ve ever wondered how ChatGPT keeps getting smarter while your laptop still freezes on a spreadsheet, the answer is a global web of cash, chips, and contracts so tangled it makes your tax return look simple.
According to Visual Capitalist’s Made Visual Daily, OpenAI’s empire runs on a closed loop of money and hardware that circles between a few trillion-dollar players—Microsoft, Nvidia, TSMC, and Oracle. Together, they fuel the machines that train the AI models we now casually ask to summarise our emails.
TL;DR:
OpenAI’s success relies on a tight circle of corporate partners, led by Microsoft and Nvidia
The AI sector’s funding and hardware supply are so interlinked they may form a bubble
GPU chips are now a global commodity—and even collateral for loans
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
OpenAI’s Billion-Dollar Loop: Is the AI Boom a Bubble?
The Hidden Machinery Behind ChatGPT:
What This Means for Small Businesses:
FAQs on OpenAI’s Billion-Dollar Loop and the AI Bubble
1. What does “closed-loop capital” mean in the context of OpenAI?
2. Why are GPUs so important to AI companies?
3. How could this “AI bubble” affect small business owners?
4. Is there a real risk of an AI crash similar to the dot-com bubble?
5. Why are AI chips being used as loan collateral?
6. How can small business owners protect themselves from AI market volatility?
7. Is AI adoption still worth it for small businesses?
8. What should I do before investing in AI tools or subscriptions?
The Hidden Machinery Behind ChatGPT:
Behind every chatbot answer sits an industrial network of chip designers, cloud providers, and data warehouses. Nvidia designs the chips. TSMC fabricates them in Taiwan. They’re assembled by Foxconn, built into servers by Supermicro, and shipped to cloud providers like Microsoft Azure and CoreWeave.
It’s a process so intricate that one hiccup in a supply chain or policy decision can ripple through the global economy. The U.S. is already restricting exports of these chips to China, while others are rushing to build local alternatives. Demand has grown so intense that some startups literally use GPUs as collateral for loans. Yes—computer chips are now bankable assets.
When Money Chases Itself:
The real plot twist comes when you trace where the money goes. Microsoft has invested over $13 billion in OpenAI. OpenAI then buys compute power from Microsoft’s Azure platform. Azure, in turn, runs on Nvidia chips, which Microsoft helps to purchase through bulk contracts. CoreWeave joins in by renting Nvidia hardware back to other AI companies, using private investors’ money to do it.
It’s the corporate version of passing the same R200 note around the dinner table and calling everyone rich.
This circular financing—what some analysts are calling a “closed loop”—makes the system fragile. If demand slows or investors lose confidence, the whole chain could seize up. It’s reminiscent of the dot-com era when enthusiasm and venture cash outpaced long-term value.
What This Means for Small Businesses:
You might be wondering why any of this matters if you’re not sitting on a data centre. Here’s why.
Tech bubbles shape the tools and platforms you use. If this AI ecosystem stumbles, smaller companies depending on its software—like marketing tools, automation systems, or AI assistants—could face price hikes, slower updates, or service disruptions.
The smart move is to use AI tools that fit your strategy, not your fear of missing out. Build marketing systems that still work if your favourite platform suddenly raises prices or goes offline. In short, don’t build your business on borrowed GPUs.
AI may power the next decade of innovation, but real growth still depends on clarity, not hype. Start by getting your message right before you plug in the tech.
My free 5-Minute Marketing Fix can write a one-liner that works whether the AI boom keeps rising—or bursts.
Related Articles:
1. The AI Boom is Costing More Than It’s Making. Here’s What Small Business Owners Should Know Before Jumping In.
This article expands on the OpenAI discussion by showing how massive AI investments often fail to deliver profits. It helps small business owners weigh hype against real returns and choose AI tools that add measurable value.
If the rising costs of AI infrastructure made you raise an eyebrow, this one explains why software prices are climbing too. Learn how to avoid overspending while still accessing tools that move your marketing forward.
Curious whether AI lives up to the productivity claims? This post breaks down where it truly supports creative work, where it stumbles, and how to keep your edge without losing time chasing trends.
The OpenAI article hinted at the risks of dependency and overconfidence. This one shows what happens when companies get it wrong—with practical steps you can take to keep your brand safe and credible.
AI’s efficiency promise hasn’t quite panned out. This piece digs into why operational costs are rising and offers strategies to keep your business agile, even when the tech world gets expensive.
FAQs on OpenAI’s Billion-Dollar Loop and the AI Bubble
1. What does “closed-loop capital” mean in the context of OpenAI?
It refers to how money circulates between the same few companies—Microsoft, Nvidia, and OpenAI—without leaving the ecosystem. Microsoft funds OpenAI, OpenAI buys compute power from Microsoft’s Azure, which runs on Nvidia chips that Microsoft also helps purchase. It’s a financially self-reinforcing cycle that could amplify risk if demand or funding slows down.
2. Why are GPUs so important to AI companies?
GPUs (graphics processing units) are the hardware that powers AI model training. They handle complex calculations far faster than normal computer chips. Nvidia designs these GPUs, TSMC fabricates them, and cloud providers like Microsoft Azure and CoreWeave rent them out to companies like OpenAI. Without GPUs, advanced AI models like ChatGPT can’t run efficiently—or at all.
3. How could this “AI bubble” affect small business owners?
If the AI sector’s tightly linked funding structure falters, small businesses relying on AI tools might feel the impact through price hikes, slower updates, or service outages. Many popular tools are built on the same infrastructure that OpenAI uses. A disruption there could ripple through the ecosystem.
4. Is there a real risk of an AI crash similar to the dot-com bubble?
It’s possible. Analysts are warning that too much investor money is chasing limited compute resources and unproven revenue models. Like the early 2000s internet boom, the danger isn’t innovation—it’s overvaluation. The companies are sound, but expectations might be inflated.
5. Why are AI chips being used as loan collateral?
Because GPUs have become so valuable and scarce that they now act as physical assets. Cloud providers and startups sometimes pledge them as security for financing. It’s a sign of both the demand for compute power and the speculative nature of the market.
6. How can small business owners protect themselves from AI market volatility?
Use AI tools strategically, not emotionally. Focus on tools that directly support your marketing or operations goals. Build systems that work even if one tool changes pricing or shuts down. Clarity and consistency in your brand message will outlast any tech bubble.
7. Is AI adoption still worth it for small businesses?
Yes—but with clear expectations. AI can boost productivity, automate tasks, and improve targeting. The key is to treat it as a support system, not a shortcut. When used with a strong message and strategy, it can magnify results without adding chaos.
8. What should I do before investing in AI tools or subscriptions?
Start by clarifying what problem you’re solving. Then test one tool at a time, measure results, and make sure it fits your long-term marketing plan. And if your message isn’t clear yet, begin there.
👉 Download the5-Minute Marketing Fix to write a one-liner that strengthens your brand message—before you invest in another AI tool.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)