the Guesswork

We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).

Clarify Your Message

Attract Only Ideal Customers

Focus on Your Business Growth


Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.

WHERE STORYBRAND MEETS STRATEGY

Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.


Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.


And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.

I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!

Tracey Clark, Business Coach


Clarify Your Message
From US$500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation

StoryBrand Sales Funnel
From US$2,500
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development

Strategic Marketing Engagement
From US$3,000
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.

Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.

Matthew Van Neel, Lance Mvn
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.

Here’s what you can expect when
partnering with us:
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.

Stay up-to-date on the latest strategic marketing insights.

Here are our answers to the most frequently asked questions about marketing and lead generation.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.

From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.

By Vicky Sidler | Published 9 February 2026 at 12:00 GMT+2
Every so often, a company invites someone to break in just to prove no one can. Surfshark did exactly that. The cybersecurity company recently handed its entire network over to an outside firm called SecuRing, whose job was to poke, prod, and try every trick in the book to find a way in—without access, without passwords, and without special treatment.
The audit was brutal in the best way. It mimicked real attacks, used no privileged credentials, and assumed nothing. The verdict? No critical flaws. No high-risk issues. Just one minor configuration tweak that was handled immediately and without fuss.
Surfshark’s systems were tested under real-world attack conditions
No critical or high-risk vulnerabilities were found
A minor SSL fix was applied promptly
The results show a strong and transparent security culture
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Surfshark Passes Security Audit With Zero Critical Flaws
Security Audits Aren’t Just for Corporate Giants:
Why Should You Care if You’re Not Surfshark?
1. Trust Is Earned Through Transparency:
2. Real-World Thinking Helps Prevent Real-World Problems:
3. Speed Matters When Something Goes Wrong:
What This Looks Like in Practice:
No Business Is Too Small for Security:
And If You Want to Start with Clarity:
1. Trust in News Hits New Lows—Why It Matters for Your Marketing
2. Browser Privacy Risk 2026: Yandex, Chrome, and Edge Collect the Most Data
3. Small Businesses Are Being Targeted—Here's What Cybersecurity Stats Say in 2025
4. Marketing Confidence 2026: Why Most Teams Feel Lost
5. AI Fraud Crisis Warning—What Small Biz Must Do Now
Frequently Asked Questions About Small Business Security and the Surfshark Audit
1. What is a network infrastructure security audit?
2. Why did Surfshark do a security audit?
3. What did the Surfshark audit find?
4. How can small businesses test their own systems for security?
5. Do I need a security audit for my business website?
6. What’s the difference between SSL and TLS?
7. How does transparency build trust with customers?
8. What are real-world attack scenarios in a security test?
9. How fast should I fix security issues when they’re found?
10. How do I explain what my business does in a clear sentence?
Most small businesses will never need a full-blown cybersecurity audit, but that doesn’t mean they shouldn’t learn from them. Surfshark’s approach—testing systems the same way a criminal would—highlights something every business can relate to: you don’t know how vulnerable you are until someone tries to take advantage of it.
This wasn’t just a formality. It was a genuine attempt to find gaps that could be exploited. SecuRing didn’t get a walkthrough or a set of instructions. They were told to act like attackers and see what happened. The fact that nothing major did happen is the story.
You might be thinking, “I don’t run a VPN company, and my biggest security risk is forgetting where I put the Wi-Fi password.” That’s fair. But any business that collects, stores, or shares customer data should pay attention. Here’s why this matters for you.
Most companies say they care about security. Fewer can prove it. Surfshark chose to prove it. They not only allowed an audit, they published the results. That move creates trust in a way no marketing campaign can.
For small businesses, this doesn’t mean paying for a hacker to test your website. It means thinking about how you communicate your reliability. Do you use secure payment tools? Do you protect customer information? And do you ever tell clients what you’re doing behind the scenes to keep their details safe?
SecuRing ran attack simulations that mirrored the kinds of things hackers actually do. They didn’t theorise. They tested. The difference matters. In small businesses, we often test if a tool works, not if it breaks when used badly.
Try the opposite. Intentionally fill out your contact form wrong. Try logging in with the wrong password. Use your own system like a frustrated customer. You’ll learn more in ten minutes than from a week of polite user feedback.
Even with an otherwise spotless result, one SSL/TLS configuration could have been better. Surfshark didn’t wait. They fixed it immediately. That’s the difference between a company that wants to look secure and one that actually is.
In your world, this might mean fixing a broken checkout button, updating expired plugins, or removing access from a staff member who left six months ago. Delays erode trust. Prompt action builds it.
Tomas Stamulis, Surfshark’s Chief Security Officer, explained that the goal was to protect infrastructure from unauthorised access, service disruption, and poor configuration. Their audit confirmed exactly that.
If you’re running a business, even without a CSO or a security team, you can apply the same logic. Don’t assume everything’s fine just because it hasn’t broken yet. Ask yourself what’s protecting your customer data, your website, or your email list—and then ask when you last checked that it was working.
You don’t need a fancy audit to take this seriously. Ask someone tech-savvy to look over your systems. Update your passwords. Check that your customer forms don’t collect more than you need. These are small habits that add up to better protection.
More importantly, think about how your business communicates trust. A clean invoice, a fast reply, or a simple explanation of your process does more for your brand than most people realise. Security and clarity are part of the same goal—making customers feel safe enough to say yes.
We talk a lot about clarity in marketing. It’s not just about what your website says. It’s about how people feel when they hear what you do. Safe. Informed. Confident they’re in good hands.
If that’s something you want more of, start with one sentence that explains what your business does and why it matters. No jargon. No fluff. Just clarity.
Surfshark’s audit shows how transparency builds trust. This article explains why that matters—and how to apply it in your own marketing.
If Surfshark covered your network, this piece covers your browser. Learn which ones are collecting your data and what to do about it.
Surfshark tested their defences. This article explains why small businesses should do the same—before it’s too late.
Surfshark acted before something broke. This post shows how that same mindset can save your marketing from confusion and wasted effort.
Their audit protected their systems. This piece explains how you can protect your brand from AI impersonation and digital scams.
It’s a professional test that simulates real-world cyberattacks on a company’s systems to find and fix security weaknesses before criminals can exploit them.
They invited a third-party firm to test their systems from the outside to prove they were secure and to show users they take privacy and protection seriously.
No critical or high-risk security issues. Just one small SSL/TLS setting that was fixed immediately.
Start by checking who has access to sensitive data, using strong passwords, enabling two-factor authentication, updating software regularly, and asking someone tech-savvy to test your site or system for basic issues.
Not a full-scale audit, but a regular check-up is smart. Make sure your site is backed up, your plugins are current, and customer data is stored securely.
Both are protocols that encrypt data between a website and its users. TLS is the newer, more secure version. Most sites now use TLS even if they still call it SSL.
When you openly show how you protect data or handle problems, customers are more likely to believe you’re reliable. Publishing audit results, like Surfshark did, is a great example.
These are simulations of how hackers actually try to break into systems—using phishing, brute force, misconfigurations, and other common tactics without having insider access.
Immediately. Even small issues can become major vulnerabilities if ignored. Quick fixes show you take protection seriously.
Use the5-Minute Marketing Fix. It helps you write one clear sentence that tells people what you do and why it matters—no tech skills required.
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.

Let’s get started
Created with clarity (and coffee)