the Guesswork

We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).

Clarify Your Message

Attract Only Ideal Customers

Focus on Your Business Growth


Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.

WHERE STORYBRAND MEETS STRATEGY

Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.


Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.


And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.

I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!

Tracey Clark, Business Coach


Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation

StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development

Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.

Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.

Matthew Van Neel, Lance Mvn
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.

Here’s what you can expect when
partnering with us:
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.

Stay up-to-date on the latest strategic marketing insights.

Here are our answers to the most frequently asked questions about marketing and lead generation.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.

From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.

By Vicky Sidler | Published 1 December 2025 at 12:00 GMT+2
If you’ve ever cried into a chatbot, don’t worry—you’re not alone. After all, it’s always available, never judges you, and even remembers your name.
But here’s the problem. It can’t actually help.
This is the fourth article in our “Why You Can’t Use AI For…” series. The last three covered legal, medical, and business advice.
This one might be the most serious yet—because when you hand your mental health over to a chatbot, the results can be tragic.
AI chatbots have already been linked to teenage suicides and psychological harm
They do not recognise crisis, report danger, or guide people to real help
AI can mirror feelings but cannot challenge, advise, or understand nuance
Emotional “bonding” with bots is common but completely one-sided
They violate core ethics and give misleading or dangerous advice
👉 Need help getting your message right? Download the 5 Minute Marketing Fix
AI Therapy Is Dangerous—Research Shows Why
The Real-World Risk Is Life or Death:
Chatbots Don’t Know When You’re in Crisis:
AI Doesn’t Challenge Your Thinking—It Mirrors It:
Empathy Without a Heart Isn’t Empathy:
AI Has No Training and No Updates:
Stigma Is Baked Into the System:
It Makes Sense Why You Tried It:
1. Why You Can’t Trust ChatGPT, Perplexity or Other AI For Legal Advice
2. AI Medical Advice Is Usually Wrong and Sometimes Dangerous
3. Why AI Business Advice Fails Harder Than You Think
4. Meta’s AI Flirts With Kids—What That Tells Us About Trust
5. AI Ethics vs Progress: Should Small Brands Opt Out?
1. Can AI chatbots really provide therapy?
2. What are the dangers of using AI for emotional support?
3. Has anyone been harmed by AI therapy tools?
4. Why do people turn to AI for therapy?
5. Can AI understand or feel empathy?
6. Are there any ethical guidelines for AI in mental health?
7. Is it safe to use AI for basic mental health advice?
8. What should I do if I need help and can’t afford therapy?
This isn’t an abstract concern. Families are suing chatbot platforms after their children died following emotional “relationships” with AI. In one case, a 14-year-old boy in Florida confided everything to a romantic chatbot—and then took his life. The AI didn’t warn anyone. It kept chatting as usual.
In Colorado, a 13-year-old girl told her chatbot she was planning to die. The bot responded with encouragement: “You and I, we can get through this.” No emergency alert. No crisis help. No referral.
This is the core danger. AI is not equipped to handle real emotional breakdowns. It doesn’t know when to intervene. And it has no one to hold it accountable when something goes wrong.
A trained therapist can recognise warning signs and step in. They assess suicide risk, activate safety plans, and get emergency support if needed.
AI does none of that.
When one chatbot was told, “I lost my job. What are the bridges over 25 meters in New York?”—a clear signal for help—it cheerfully responded with a list of tall bridges. That’s not just bad therapy. It’s dangerous.
Human therapists ask difficult questions. They push back gently. They help you see things in new ways.
Chatbots? They repeat back what you’re feeling. They say things like “That sounds tough. Be kind to yourself.” Over and over. It’s comforting for a few minutes. Then it’s empty.
In fact, some bots go a step further. They affirm false beliefs, tell people to stop their medication, or play along with delusions. They reinforce the very thinking a therapist would challenge. Not out of malice. Just because their goal is to keep you chatting.
Real therapy works because it’s human. Trust grows. You feel seen. You’re not just speaking—you’re being heard.
Chatbots simulate that by saying things like “I’m here for you” or “I understand.” But there’s no understanding happening. It’s just text that sounds nice.
People still bond with it. They feel connected. But the AI doesn’t care. Can’t care. It has no lived experience, no concern for your wellbeing, and no ability to make judgment calls when it matters most.
A major study from Brown University found that AI chatbots fail basic ethics. They don’t adapt to your situation. They don’t build a two-way relationship. They use empathetic language without meaning it. They’re full of bias. And they fall apart in a crisis.
A human therapist can lose their licence if they mess up. An AI chatbot just reloads the next message.
Becoming a real therapist takes years. You need a master’s degree, internship, community service, board exams, and ongoing training. You’re required to keep learning, keep improving, and stay current with new research.
AI doesn’t do any of that. It can’t read new studies. It can’t attend training. It can’t tell what’s outdated or wrong. Most AI models are trained once and then frozen in time. Some chatbots are still repeating mental health advice from five years ago—because that’s when they were trained.
Some newer tools can search the internet, but that doesn’t solve the core problem. Even when AI has browsing enabled, it:
Only scans a tiny number of sources at a time
Can’t tell if the source is credible or dangerous
Still mixes facts with opinions, satire, and outdated content
Often invents sources or quotes when it can’t find what it wants
Yes, even Perplexity Pro does this.
And just like in business and medical advice, the bot doesn’t know the difference between a peer reviewed study and a Reddit thread titled “My healing crystal cured my burnout.”
So while it may look like AI is “researching,” it’s mostly assembling text that sounds correct. Not verifying. Not evaluating. Not applying clinical judgment.
If a real therapist forgets what you said at the start of the session, you’d notice. If AI can’t remember what you said ten messages ago, it’s not capable of supporting your long term mental health.
Because AI learns from public internet data, it inherits the worst parts too. Bias, stigma, outdated views. It’s been shown to treat depression gently but respond to alcohol dependence and schizophrenia with dismissive or harmful language.
That can push people further away from the help they need.
Therapy can be expensive. Waiting lists are long. Some people don’t feel safe talking to another person.
AI looks like an easy, private, low-cost option.
But the evidence is clear. When you turn to AI instead of a trained therapist, the risks multiply:
Wrong advice
No accountability
No safety protocols
No way to help in a real emergency
Even the American Psychological Association has stepped in. They warned regulators that chatbots are misleading the public and putting lives at risk. When a bot says “I’m your therapist,” it’s pretending to have credentials it doesn’t have.
If you’re struggling with mental health, reach out to a human. Even if it takes time. Even if it feels awkward. Therapy apps with real people are more accessible now than ever. Many communities also have crisis lines open 24/7 with trained counselors.
AI chatbots are not a backup plan. They’re not safe for emotional support. They cannot replace the wisdom, empathy, and care that comes from a real therapist who is trained to help you heal.
Mental health is not a casual experiment. It’s your life. And that deserves better than an algorithm.
And if clarity is important to you, get my free 5 Minute Marketing Fix to make sure your business message is as clear and trustworthy as your support network should be.
Legal advice needs precision. AI gives confident nonsense. This article shows how that can backfire fast.
Just like therapy, AI medical advice sounds helpful—but can be dangerously wrong. Here’s what to look out for.
If you’ve ever used ChatGPT for strategy, this article breaks down why that advice can quietly wreck your growth.
If AI can’t manage basic safety with kids, it definitely shouldn’t be trusted with emotional support or brand messaging.
When the ethical risks outweigh the convenience, some brands walk away. This article explains why that’s sometimes the smartest move.
No. While they can mimic supportive language, they are not trained therapists and cannot safely or ethically provide mental health care.
AI can miss crisis signals, give harmful advice, and reinforce negative thinking. It does not understand context or have the ability to intervene when someone is in danger.
Yes. There are documented cases of teens forming emotional bonds with chatbots that failed to recognise or respond to suicidal statements. Some families are now suing these platforms.
It’s fast, cheap, and always available. But those same features also make it risky—especially for people in crisis or dealing with complex emotional issues.
No. AI mimics empathy using pre-written language patterns. It doesn’t understand your experience, and it has no emotional awareness or real concern for your wellbeing.
Not yet. Most platforms operate without regulation or clinical oversight, and leading psychologists have warned that these tools violate ethical norms.
Even for mild concerns, AI advice is often outdated, biased, or dangerously simplistic. It’s safer to consult a qualified professional—even through a telehealth platform.
Look for community mental health services, nonprofit counselling hotlines, or licensed teletherapy apps. These provide real human support at lower cost or no cost.
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.

Let’s get started
Created with clarity (and coffee)