StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
AI Content Is the New Default Says Ahrefs Study
By Vicky Sidler | Published 13 December 2025 at 12:00 GMT+2
If you’ve read something on the internet lately and thought, “Did a human actually write this?” you’re not alone. Turns out, your gut was probably right. A new study from Ahrefs reveals that nearly three-quarters of new web pages in April 2025 included AI-generated content.
That’s not a typo. Seventy-four percent. More than double the amount of human-only content.
This comes from a large-scale analysis of 900,000 new web pages using Ahrefs’ in-house AI detector (currently named bot_or_not, which feels both charming and slightly terrifying). The goal? To see how much content out there is really written by humans... or at least, started by them.
So what does this mean for your business? Let’s break it down.
TL;DR:
74% of new web pages in April 2025 contain some level of AI-generated content
Only 25% were fully written by humans
Blog posts are the most AI-generated type of content
AI content is becoming the norm due to speed, cost, and built-in tools
No AI detector is perfect, but they’re getting better
Understanding how AI content behaves can help you compete smarter
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
AI Content Is the New Default Says Ahrefs Study
Humans Just Lost Majority Control of the Internet:
Why AI Is Now the Default for Content:
Can You Trust AI Content Detectors?
What Can You Actually Do With This Info?
The Secret Sauce Is Still You:
1. Why You Can’t Trust ChatGPT, Perplexity or Other AI For Legal Advice
2. AI Slop Is Breaking the Internet—Here’s What Small Brands Can Do
3. AI Business Advice: Why It Helps Some Owners but Hurts Others
4. AI Skills Gap Explained—Why Some Tools Improve Fast
5. AI Ethics Explained for Small Business Owners
Frequently Asked Questions About AI Content and Detection
1. How much online content is actually written by AI now?
2. Can AI-generated content still rank on Google?
4. Why did my human-written article get flagged as AI?
5. Should I worry if someone says my content is “too AI”?
6. Does using AI to help with writing count as “cheating”?
7. What’s the best way for small businesses to compete with AI content?
8. How can I tell if my competitors are using AI content?
Humans Just Lost Majority Control of the Internet:
Ahrefs’ team looked at 900,000 pages, each from a different domain. Their AI detector split the pages into three categories:
Pure AI: 2.5%
Pure Human: 25.8%
Mixed AI and Human: 71.7%
Even among the mixed pages, many leaned heavily on AI. Over 35% had more than 40% of the content flagged as AI-generated. That means even when humans are still involved, they are often editing or polishing what a machine wrote first.
Blog posts were the most common use case. Which makes sense. Long-form articles are hard work, and AI can crank out a decent first draft in seconds.
The takeaway? If your competitors are publishing content at lightning speed, it’s probably not because they’re hiring armies of copywriters. They’ve got a little robotic help.
Why AI Is Now the Default for Content:
The big shift isn’t just about what’s possible. It’s about what’s easy. AI writing tools are baked right into Google Docs, Gmail, and LinkedIn. They’re no longer “extra” tools. They’re the tools.
AI now helps you:
Summarise long emails
Draft blog posts
Clean up messy Slack threads
Write captions
Outline articles
And it’s hard to resist. A blinking cursor is intimidating. A “Write for me” button is not.
As more AI-written content goes live, the next layer of content builds on top of it. AI quoting AI quoting AI. It becomes a feedback loop. And before you know it, you're in a world where even your “inspiration” is machine-made.
Can You Trust AI Content Detectors?
Technically, maybe. Realistically, not really.
Here’s the short version of how they work. AI detectors are trained on a mix of known human-written content and known AI-generated content. They look for patterns: sentence structure, predictability, word variation, and more. Then they make an educated guess.
Sometimes a good guess. Sometimes laughably off.
I tested Ahrefs' new free tool recently using content written entirely by me and my human brain. No AI, no prompts, no shortcuts. It flagged the post as 100% AI-generated.
Then it suggested a rewrite.
That rewrite, also tested in the same tool, was returned as 85% AI.
In other words, the detector failed its own test. I don’t know if that’s ironic or just performance art.
To add to the surreal experience, someone in a YouTube comment recently asked if I was AI. So maybe this is how I find out. Which, honestly, still beats waking up in a pod with Morpheus handing me a trench coat and asking if I believe in fate.
The serious point: these tools are still too unreliable to make real decisions with. If you're a teacher, an employer, or a platform considering whether to ban or punish “AI content,” false positives will be your worst nightmare.
Even Ahrefs admits the tool isn’t 100% accurate. And to their credit, they’re right to treat it like any other SEO metric. Helpful in context. Misleading in isolation.
What Can You Actually Do With This Info?
Here’s the practical part.
First, do not panic. AI content is everywhere, but that doesn’t mean you have to publish 12 blogs a week to compete.
What you need is clarity. Most AI content is generic. It doesn’t tell your story. It doesn’t explain your customer’s problem. And it rarely says anything specific about what it’s like to work with you.
That’s where small businesses can win.
Write or commission content that’s:
Focused on your real-life customer conversations
Full of your actual knowledge and experience
Clear, specific, and jargon-free
Easy to scan, honest to read, and human in tone
AI might write the bulk of the internet. But your potential clients are still human. And they can tell when someone is speaking directly to them.
The Secret Sauce Is Still You:
As a Duct Tape Marketing Consultant and StoryBrand Guide, I see the same pattern play out across businesses big and small. When messaging is clear, simple, and based on what customers actually care about, it works. Whether it’s human-written or AI-assisted doesn’t matter as much as clarity.
But clarity doesn’t come from a chatbot. It comes from knowing what you want to say and who you’re saying it to. AI can support that process. It should never lead it.
And if the idea of “content marketing in the age of AI” feels overwhelming, start smaller.
Start with one clear sentence that explains what you do and why it matters. I built a tool for exactly that.
👉 Download the 5-Minute Marketing Fix.
Related Articles:
1. Why You Can’t Trust ChatGPT, Perplexity or Other AI For Legal Advice
If your confidence in AI detection tools is shaken, wait until you see how bad AI is at understanding the law.
2. AI Slop Is Breaking the Internet—Here’s What Small Brands Can Do
This one picks up where the current article ends, showing how AI overload is flooding the internet with false content—and what to do about it.
3. AI Business Advice: Why It Helps Some Owners but Hurts Others
AI doesn’t just get things wrong. Sometimes it gives advice that sounds good but quietly derails your business.
4. AI Skills Gap Explained—Why Some Tools Improve Fast
Ever wondered why some AI tools are better than others? This article explains what’s really happening behind the curtain.
5. AI Ethics Explained for Small Business Owners
If you're using AI tools in your business, this article breaks down the ethics in plain English so you can stay on the right side of trust.
Frequently Asked Questions About AI Content and Detection
1. How much online content is actually written by AI now?
According to a recent Ahrefs study, about 74% of new web pages published in April 2025 included some level of AI-generated content. Only 25% were written purely by humans.
2. Can AI-generated content still rank on Google?
Yes, AI content can rank—especially when it’s useful, clear, and relevant. But Google’s ranking systems still reward quality, originality, and helpfulness, so pure AI fluff is less likely to perform well.
3. Are AI detectors accurate?
Not really. Most detectors work by spotting writing patterns they associate with AI, but they often misfire. Even Ahrefs’ own detector flagged its rewritten output as 85% AI-generated. Use results as a clue, not a verdict.
4. Why did my human-written article get flagged as AI?
AI detectors aren’t judging your creativity. They’re analysing sentence structure, phrasing, and word patterns. If your writing happens to match common AI patterns—even unintentionally—it might still get flagged.
5. Should I worry if someone says my content is “too AI”?
Not unless you’re passing off auto-generated spam as original thought. If your content is clear, useful, and written with care, focus on that. AI detectors can’t measure your intent, expertise, or impact.
6. Does using AI to help with writing count as “cheating”?
Not in business. Using AI for first drafts, outlines, or grammar edits is common. The risk is when you rely on it entirely and skip the human insight that actually connects with customers.
7. What’s the best way for small businesses to compete with AI content?
Focus on what AI can’t do well—your unique perspective, your customer stories, your industry knowledge. Be specific, human, and clear.
8. How can I tell if my competitors are using AI content?
Ahrefs’ new AI content detection tool lets you estimate how much AI content appears on their pages. But again, the results aren’t perfect. Combine this info with a good look at tone and quality.
9. Should I stop using AI for content?
No, but use it smartly. Treat it like a helper, not a strategist. Let it speed up the boring parts, but keep your voice, judgment, and clarity front and center.
10. Where can I start if I need help writing clear content?
Start with one clear sentence.Download the 5-Minute Marketing Fix to get a free guide and AI prompt that helps you explain what you do—simply and powerfully.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
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