StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$2,500
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$3,000
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
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Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
Customer Love Languages That Boost Loyalty and Sales
By Vicky Sidler | Published 14 February 2026 at 12:00 GMT+2
February is the month when inboxes explode with heart emojis and your local bakery starts selling cupcakes named after emotions. Businesses scramble to “show the love” with giveaways, thank-you posts, or 10 percent off vouchers wrapped in pink.
Then March shows up, and it’s back to business as usual.
You know the drill. Relationship theatre in Q1. Sales chasing in Q2.
But if you treated your partner the way most businesses treat their customers—one big show of affection a year followed by eleven months of transactional neglect—you’d be dumped by Easter.
The problem isn’t that businesses don’t care. It’s that they’re speaking the wrong language.
TL;DR:
Most businesses speak one “love language” to all customers
Customers feel loyalty when businesses reflect their personal preferences
The five love languages apply to client relationships too
Speaking the right ones boosts retention, referrals, and revenue
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
Customer Love Languages That Boost Loyalty and Sales
What Are Customer Love Languages?
Why Businesses Get This Wrong:
1. They assume everyone wants the same thing.
2. They go big once, then disappear.
3. They treat love languages as marketing.
A Simple Framework You Can Use This Week:
Speak the Right Language All Year:
1. Build Brand Loyalty Without the Noise
2. How Small Businesses Can Finally Use Loyalty Data Properly
3. The 1-Page Marketing Plan Review
4. Ipsos CX Global Insights 2025—Grow Loyalty Like a Garden
5. Referral Marketing Stats 2025—Why Word-of-Mouth Still Wins
Frequently Asked Questions About Customer Love Languages
1. What are customer love languages?
2. How can I find out which love language my customers prefer?
3. Do I need to use all five love languages in my business?
4. What’s the easiest customer love language to start with?
5. How do I use love languages in email marketing?
6. What’s the ROI of using love languages in my business?
7. Can love languages help with customer retention?
8. What does “quality time” look like in a small business?
9. How do I use “connection and belonging” in my service business?
What Are Customer Love Languages?
The idea of “love languages” came from Dr Gary Chapman, who pointed out that people show and receive love in different ways. Some need words. Others want quality time. Some appreciate thoughtful gifts. Others prefer helpful actions or just knowing they belong.
It turns out customers are no different. They feel valued in different ways—and if you get it wrong, they won’t say anything. They’ll just leave.
Let’s walk through each of the five.
1. Words of Affirmation:
Customers who speak this language want recognition. Not fake flattery or bulk emails. Real, specific appreciation.
Think Amex printing your “Member Since” date on the card. Or a consultant who remembers your business anniversary and sends a message saying, “Three years ago today we launched your new site. It still holds up.”
Saying the right thing at the right moment makes people feel seen. And once they feel seen, they tend to stick around.
2. Quality Time:
This isn’t about spending hours on Zoom. It’s about undivided attention.
When Zappos lets their support team solve real problems without being rushed, they’re saying, “You matter more than our metrics.”
For smaller teams, this means replying promptly. Listening closely. Following up without being asked. Scheduling a call just to check in, not to upsell.
The effort doesn’t need to be big. But it needs to be focused.
3. Gifts:
Not points. Not discounts. Not loyalty cards that require a spreadsheet to understand (looking at you, eBucks).
A real gift says, “We thought of you,” like sending a resource that solves a client’s problem before they ask. Or offering early access to something you’re building.
It can be small. The value is in the surprise. You weren’t obligated. You just cared.
4. Acts of Service:
For these customers, the best thing you can do is make life easier.
Ritz-Carlton lets staff spend up to $2,000 solving guest problems on the spot. Not because everyone will need it. But because it signals, “We’ll do what it takes.”
Amazon, for all its faults, has made “frictionless service” their entire brand.
For you, this could be as simple as eliminating clunky forms. Or streamlining your onboarding. Or fixing something before the client even notices.
5. Connection and Belonging:
This one’s less obvious. Some customers want to feel like part of something bigger.
They want to belong to a community, a network, and a shared mission. Harley-Davidson nails this with their rider groups. SaaS companies do it with Slack channels and user forums.
For consultants, coaches, and service providers, this might mean highlighting client success stories, hosting roundtables, or just making introductions between clients.
If they feel like part of the tribe, they stay longer. And bring their friends.
Why Businesses Get This Wrong:
Three reasons.
1. They assume everyone wants the same thing.
A points system means nothing to someone who wants a reply to their email in under 24 hours.
2. They go big once, then disappear.
A Valentine’s Day email doesn’t make up for months of silence. Consistency beats performance. Every time.
3. They treat love languages as marketing.
You can’t say “we value you” in your ads and then ghost your customers when they ask for help. This is operational, not promotional.
A Simple Framework You Can Use This Week:
Want to test what works for your clients? Try this:
Monday: Send personal messages to a few long-time customers. Make it specific.
Tuesday: Block out time for distraction-free client calls.
Wednesday: Surprise someone with a helpful article, gift, or small win.
Thursday: Fix a friction point in your process. Let clients know.
Friday: Invite clients into a space where they can connect or be featured.
Then watch what lands.
Speak the Right Language All Year:
Valentine’s Day is fine. But your customers need love in July too.
Find the love language that fits your audience. Then build systems to speak it consistently.
That’s not seasonal marketing. That’s loyalty.
Get my 5-Minute Marketing Fix and start by getting your message clear.
Related Articles:
1. Build Brand Loyalty Without the Noise
If the love languages helped you understand what customers need, this article shows you how to show up consistently—without relying on gimmicks or holiday hype.
2. How Small Businesses Can Finally Use Loyalty Data Properly
Knowing your customers’ love languages is one thing. Using data to identify and scale them is another. This article explains how to do both.
3. The 1-Page Marketing Plan Review
This review puts love languages in context. It covers the whole customer journey and shows where loyalty-building fits after the sale.
4. Ipsos CX Global Insights 2025—Grow Loyalty Like a Garden
This research-based piece maps six emotional drivers onto the five love languages. If you liked the psychology behind loyalty, you'll want this in your toolbox.
5. Referral Marketing Stats 2025—Why Word-of-Mouth Still Wins
The best sign you're speaking your customers' language? They start sending friends. This article breaks down why that still beats paid ads.
Frequently Asked Questions About Customer Love Languages
1. What are customer love languages?
Customer love languages are five different ways people feel valued in a business relationship: words of affirmation, quality time, gifts, acts of service, and connection. Each customer prioritizes different ones, and knowing which they respond to helps you build loyalty.
2. How can I find out which love language my customers prefer?
Look at what gets the strongest responses. Do they thank you for your responsiveness? Do they love surprises? Do they stick around after joining a community? You can also ask directly in surveys with clear, concrete examples.
3. Do I need to use all five love languages in my business?
No. Most successful businesses focus on two or three that matter most to their customers. Trying to do all five usually leads to weak execution across the board. Prioritize what resonates.
4. What’s the easiest customer love language to start with?
Start with words of affirmation or acts of service. They’re both easy to implement and show quick results. Thank people personally. Fix small friction points. It doesn’t require huge resources—just attention.
5. How do I use love languages in email marketing?
Tailor your message based on what your audience values. Words of affirmation? Send personalized thank-yous. Gift-givers? Include surprise bonuses. Acts of service? Share resources that make life easier. It’s not about fancy design. It’s about relevance.
6. What’s the ROI of using love languages in my business?
Customers who feel emotionally connected are worth 306% more over their lifetime. They buy more often, stay longer, and refer more people. It’s one of the simplest ways to improve loyalty and reduce churn.
7. Can love languages help with customer retention?
Yes. They help you build relationships that customers don’t want to leave. When clients feel known, appreciated, and supported, they’re far more likely to stay—even if a competitor offers a lower price.
8. What does “quality time” look like in a small business?
Responding quickly. Giving clients your full attention. Following up without being asked. It’s not about spending more time—it’s about being present and intentional during the time you already give.
9. How do I use “connection and belonging” in my service business?
Start a group, feature client wins, or introduce clients to each other. Let people feel part of something bigger than just the service they’re paying for. It builds loyalty and deepens relationships.
10. How often should I show appreciation to customers?
More than once a year. Appreciation works best when it’s regular and sincere. Monthly check-ins, quarterly thank-yous, and spontaneous gestures go a lot further than one big Valentine’s post.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
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