StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
Free Target Audience Research That Actually Works
By Vicky Sidler | Published 26 October 2025 at 12:00 GMT+2
If the words "target audience research" make you think of pricey consultants and data dashboards that look like flight simulators, I get it.
But here’s the thing: great marketing starts with knowing your people. And luckily, the best audience research doesn’t cost a cent. You just have to stop guessing and start looking in the right places.
I’m Vicky Sidler, a StoryBrand Certified Guide and Duct Tape Marketing strategist who believes that small businesses can uncover useful, strategic insights using nothing more than free software and a little human interaction. And no, “just asking ChatGPT” doesn’t count as research.
TL;DR:
Start with your own Google Analytics data
Use free tools to listen to online conversations
Interview 5 to 20 real customers
Create a short survey using free templates
Build personas using data, not vibes
Check out what your competitors’ customers are saying
Treat research like hygiene—ongoing, not once-off
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
Free Target Audience Research That Actually Works
Open Google Analytics Before You Open Your Wallet:
Eavesdrop (Legally) on the Internet:
Have a Conversation (Not a Focus Group):
Send a Survey (But Keep It Short):
Build Personas That Aren’t Made Up:
Don’t Forget to Stalk Your Competitors:
Keep Your Finger on the Pulse:
1. The Complete Guide to Strategic Marketing
2. Small Business Marketing That Works in 2025
3. Write Your StoryBrand One-Liner in 5 Minutes
4. Advertise Your Business on $500—Here's What Works
5. StoryBrand Guide Name Is Back—and Here's Why It Matters
FAQs on Free Target Audience Research
1. What is target audience research and why does it matter?
2. How can small businesses do audience research for free?
3. What kind of data should I focus on first?
4. Are Reddit and Facebook groups really useful for research?
5. How many customers should I interview?
6. How often should I repeat audience research?
7. How do I turn research into marketing action?
8. Do I need special software to build customer personas?
9. How can I check what competitors’ audiences are saying?
10. What’s the biggest mistake small businesses make with research?
Open Google Analytics Before You Open Your Wallet:
Google Analytics 4 (GA4) is like your nosy but helpful neighbor. It knows who’s visiting your site, where they came from, how long they stuck around, and what made them leave.
The “Audiences” report inside GA4 lets you see age, gender, location, device type, and—more importantly—what pages are actually converting. That means you’re not just tracking vanity traffic, you’re figuring out what real customers care about.
If you don’t have GA4 set up yet, do that today. Not tomorrow. Today.
Eavesdrop (Legally) on the Internet:
Social listening sounds sketchy but is entirely above board.
Use free tools like Google Alerts, Mention, or the free version of Hootsuite to track what people are saying about your brand, your competitors, or your industry in general.
Metricool gives you basic keyword tracking and competitor alerts for free. This helps you learn what your audience talks about, complains about, and wants—without you having to guess.
For even deeper insight, browse Reddit or Facebook groups where your ideal customers hang out. Look for the recurring frustrations and “help me” posts. The language people use in these spaces tells you exactly how they think and talk about their problems. Take notes. Then use that language in your marketing—it will sound like you’re reading their minds.
Have a Conversation (Not a Focus Group):
You don’t need a research firm with clipboards and iced coffee. You need five real customers and a quiet spot to chat.
Ask things like:
What nearly stopped you from buying?
What was the moment you knew we were the right fit?
What’s the one thing we do better than anyone else?
You’ll start hearing the same phrases pop up. That’s your gold.
Prefer phone calls? Great. Just keep it casual, ask the same questions, and take notes.
Send a Survey (But Keep It Short):
Google Forms and SurveyMonkey both offer solid free versions. The trick is keeping it under 5 questions. Nobody wants a PhD-length questionnaire.
Add the link to your invoice emails, receipts, or email signature. Make it easy for people to respond without disrupting their day.
Look for patterns in responses: words they repeat, features they care about, or the stuff they don’t mention at all.
Build Personas That Aren’t Made Up:
Once you’ve gathered all your info, use free templates from HubSpot, Canva, or Xtensio to create proper customer personas.
Good personas include real data about:
Age, location, job role
What keeps them up at night
What makes them click or buy
How they prefer to be communicated with
These aren’t just mood boards. They’re cheat sheets for better marketing.
Don’t Forget to Stalk Your Competitors:
Go peek at their social media. See who comments, what people complain about, and what posts get shared.
Use tools like Quora or Reddit to find out what questions your audience is asking in your industry. Then answer them better than your competitors.
Do It Monthly, Not Just Once:
Audience research isn’t like filing taxes. You don’t do it once and forget. It’s more like brushing your teeth.
Check your analytics monthly. Set a recurring calendar reminder to review feedback. Keep your personas updated.
As your business grows, your audience will change. Make sure your marketing keeps up.
Keep Your Finger on the Pulse:
Knowing your audience isn’t about guessing or gambling. It’s about listening and adjusting. And with all these tools free and available right now, there’s no excuse not to get started.
If you’re not sure how to pull your message together, that’s where my 5-Minute Marketing Fix can help. It’s a short guide that helps you write a single sentence that makes people say, “Yes, that’s exactly what I need.”
Related Articles:
1. The Complete Guide to Strategic Marketing
You’ve figured out who your audience is—now what? This guide walks you through what to do next with that information, including how to turn insights into strategy.
2. Small Business Marketing That Works in 2025
Once you know who your audience is, you need to know how to reach them. This article shows where small businesses should focus their limited time and money for real results.
3. Write Your StoryBrand One-Liner in 5 Minutes
Now that you understand your customers, this tool helps you say the right thing to them. It’s the shortest path from audience research to clear, effective messaging.
4. Advertise Your Business on $500—Here's What Works
Audience research is step one. Reaching that audience affordably is step two. This guide shows you exactly how to make your marketing dollars stretch.
5. StoryBrand Guide Name Is Back—and Here's Why It Matters
If you’re trying to connect with real people, clear messaging beats clever content every time. This piece explains why trained experts still matter—even in the AI age.
FAQs on Free Target Audience Research
1. What is target audience research and why does it matter?
Target audience research helps you understand who your ideal customers are, what they need, and how they make decisions. When you know your audience, you can stop wasting time and money on marketing that doesn’t connect.
2. How can small businesses do audience research for free?
Start with tools you already have. Use Google Analytics to study visitor data, free social listening tools to monitor online conversations, and short surveys or customer interviews to gather feedback. It’s more about curiosity than cash.
3. What kind of data should I focus on first?
Look for demographic data like age, gender, and location, but pay closer attention to behaviour—what content people engage with, what they click, and what turns visitors into customers.
4. Are Reddit and Facebook groups really useful for research?
Yes. They’re gold mines for unfiltered opinions. Pay attention to recurring questions and frustrations in relevant communities. The way people describe their problems gives you the exact language to use in your marketing.
5. How many customers should I interview?
Start with five to ten for deep insights, then expand to fifteen or twenty if you want patterns and trends. Quality matters more than quantity.
6. How often should I repeat audience research?
At least once a quarter. But keep an eye on analytics monthly and listen for feedback all the time. Your audience evolves as your business grows.
7. How do I turn research into marketing action?
Summarise your findings into clear customer personas, then craft messages and offers that address their top needs. If you’re not sure where to start, use the 5-Minute Marketing Fix to write a one-liner that connects instantly.
8. Do I need special software to build customer personas?
No. Free templates from HubSpot, Canva, or Xtensio are enough. The important thing is that your personas are based on real data, not assumptions.
9. How can I check what competitors’ audiences are saying?
Look at their social media comments, reviews, and engagement. Tools like Metricool or Mention can show you what people respond to and complain about.
10. What’s the biggest mistake small businesses make with research?
They treat it as a one-time project. Audience research is ongoing. The more often you update it, the sharper and more profitable your marketing becomes.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)