StoryBrand Marketing Agency

StoryBrand Your

Business Without

the Guesswork

We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).

Clarify Your Message

Attract Only Ideal Customers

Focus on Your Business Growth

Struggling to implement StoryBrand?

  • Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?

  • Unsure how to effectively integrate StoryBrand into your marketing?

  • Overwhelmed with what steps to take after completing your BrandScript?

  • Frustrated with marketing efforts that don't resonate with your audience?

  • Struggling to focus on your actual business?

You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.

WHERE STORYBRAND MEETS STRATEGY

You deserve marketing that works

Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.

  • Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.

  • See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.

  • With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.

You deserve peace of mind

Grow your B2B business with our strategic marketing services.

  • Do you find the lead generation process frustrating and time-consuming?

  • Save valuable time and focus on serving your clients.

  • Gain the upper hand in your market.

  • Set up a strategic marketing system that attracts and nurtures your ideal clients.

  • Feel confident with a solid, strategic marketing plan.

Hear Directly from DONALD MILLER

In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.

Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.

Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.

Hi, I'm Vicky Sidler

A StoryBrand Certified Guide & Fellow Entrepreneur


And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)

Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.

  • We boast a proven track record of transforming marketing messages to resonate with target audiences.

  • As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!

  • And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.

You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.

I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!

Tracey Clark, Business Coach

StoryBrand Services We Provide

Clarify Your Message

From US$500

Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.

We even interview your ideal customers to get their point of view and make sure you've nailed it!

Learn More About Our StoryBrand Framework Consultation

StoryBrand Sales Funnel

From US$2,500

Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.

Install the full StoryBrand system into your business.

Learn More About Our StoryBrand Sales Funnel Development

Strategic Marketing Engagement

From US$3,000

Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.

Make sure you're doing it right from the start!

Why Choose Us?

Strategy-First Approach

At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.

Consistent Lead Generation

Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.

Save Time and Effort

Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.

Gain A Competitive Edge

Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.

Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.

Matthew Van Neel, Lance Mvn

[Free eBook] 7 Steps to Small Business Marketing Success

Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.

How It Works

Here’s what you can expect when

partnering with us:

Book Your Free Consultation

Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.

StoryBrand Strategy Session

In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.

Start Applying StoryBrand

You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.

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Stay up-to-date on the latest strategic marketing insights.

Frequently Asked Questions

Here are our answers to the most frequently asked questions about marketing and lead generation.

What is StoryBrand?

StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.

How can StoryBrand help my business?

Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.

What does the process of creating a StoryBrand BrandScript involve?

Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.

How do I choose the right StoryBrand guide for my business?

Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.

Learn More about StoryBrand

and Strategic Marketing Insights

From the Strategic Marketing Tribe

Take a deep dive into the world of strategic marketing insights,

where you’ll find expertise to help your business thrive.

Why OpenAI Tried To Start A Global Arms Race (And Why You Cannot Trust Tech Bros)

Why OpenAI Tried To Start A Global Arms Race (And Why You Cannot Trust Tech Bros)

May 16, 20269 min read
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By Vicky Sidler | Published 16 May 2026 at 12:00 GMT+2

If you have ever found yourself lying awake at night, desperately hoping that the billionaires building the future of Artificial Intelligence are stable, ethical human beings who have our best interests at heart, I am so sorry to ruin your day. They are acting like literal comic-book villains.

According to a sweeping, deeply unhinged new investigation by The New Yorker, the senior leadership at OpenAI once hatched a geopolitical scheme to enrich their company by actively pitting hostile world governments against each other. It is an astonishing pattern of manipulation, deceit, and raw sociopathy from CEO Sam Altman and his executive team. They didn't just want to build a cool chatbot; they wanted to leverage the threat of global destruction to trigger a multi-billion-dollar bidding war.

As a StoryBrand Certified Guide, I spend my life telling business owners to build their marketing on a foundation of authentic, undeniable trust. But if you are currently outsourcing your entire brand voice and business operations to a tech monopoly run by people who casually muse about selling superweapons to dictators, you are building your house on a terrifyingly unstable fault line.

Let’s rip apart this catastrophic "countries plan," explore why Sam Altman is actively lying to US intelligence agencies, and discuss how you can immunize your business against this level of corporate psychopathy.


TL;DR:

  • The New Yorker exposed that OpenAI leadership proposed a terrifying "countries plan" to trigger a global bidding war for AI technology by pitting world powers like China and Russia against each other.

  • Greg Brockman, OpenAI's second-in-command, allegedly justified the reckless geopolitical scheme by arguing, "It worked for nuclear weapons, why not AI?"

  • CEO Sam Altman actively lied to US Intelligence officials, fabricating a story about a Chinese "AGI Manhattan Project" just to secure billions in government funding.

👉 If you are building your entire business model on the back of technology run by people who think global warfare is a fun funding strategy, your foundation is built on sand. You must establish secure, undeniable human authority. Download the 5-Minute Marketing Fix to craft a powerful StoryBrand One-Liner that standardizes your brand message, giving you a scalable, repeatable way to earn customer trust without relying on sociopathic tech bros.


Table of Contents:


Why Did OpenAI Try To Start A Literal Global Arms Race?

Because when you are sitting in a Silicon Valley boardroom, the threat of mutually assured destruction apparently just sounds like a really solid monetization strategy.

Back in 2017, OpenAI’s second-in-command, Greg Brockman, was allegedly unimpressed by his ethics adviser’s boring suggestion to form an international body to cooperate on AI safety. Instead, Brockman hatched what internally became known as the "countries plan." He openly mused about playing massive world powers against each other to trigger a geopolitical bidding war. His actual, verbatim logic, according to the ethics adviser, was: "It worked for nuclear weapons, why not AI?"

Let that sink in. They looked at the Cold War—a decades-long era of paralyzing global terror that brought humanity to the absolute brink of nuclear annihilation—and thought, "Hey, we could totally use that to boost our Q3 revenue!" The exasperated ethics adviser pointed out the sheer insanity of taking the most destructive technology ever invented and casually saying, "What if we sold it to Putin?" But to the executives at OpenAI, this wasn't a moral crisis; it was just a spicy business model.

What Happens When Your Boardroom Turns Into A Bond Villain Lair?

Because when the people building our future stop worrying about safety and start treating global security like a giant game of Monopoly, the employees naturally start to panic.

OpenAI’s former policy director, Jack Clark, accurately described this unhinged scheme as a "prisoner’s dilemma," where the company would essentially extort nations by implicitly threatening that not giving OpenAI funding would be dangerous. It was essentially corporate blackmail on a planetary scale. A junior researcher recalled sitting in the meeting where this was discussed and thinking it was "completely f*cking insane."

And here is the most depressing part: they eventually dropped the plan a few months later, but not because they suddenly grew a conscience or realized it might trigger World War III. They only dropped it because employees threatened to quit. The ethics adviser brutally noted that the threat of losing software engineers "was always something that had more weight in Sam’s calculations" than the threat of causing a war between great powers.

Did Sam Altman Actually Lie To The United States Government?

Because if you can't get Putin to fund your startup, your next logical step is apparently to just aggressively lie to the CIA.

Starting in 2017, Sam Altman repeatedly went to US intelligence officials and breathlessly claimed that China had launched an "AGI Manhattan Project" to build artificial general intelligence. He argued that to stay on equal footing, the US government urgently needed to give OpenAI billions of dollars. But when the intelligence officials actually did their jobs and pressed him for a source on this terrifying Chinese super-weapon, Altman just vaguely waved his hands and replied, "I've heard things."

An official who looked into the claims concluded that Altman had completely made the entire thing up. It was just a sales pitch. He was casting himself as a modern-day J. Robert Oppenheimer, but instead of actually building the atomic bomb to stop the Nazis, Altman was just leveraging fake geopolitical terror to line his own pockets. He was willing to manipulate global superpowers purely to maintain his own massive ego and secure an endless stream of venture capital.

How Do You Protect Your Brand From Sociopathic Tech Empires?

Because if you are currently trusting these people with your proprietary data, your marketing strategy, and your customer interactions, you need to wake up immediately.

These are not benevolent innovators trying to save humanity. They are ruthless corporate monopolists who are openly willing to destabilize the planet to secure funding. And yet, millions of businesses are eagerly feeding their most sensitive information into OpenAI's servers, trusting them to act as the foundational bedrock of their future operations. It is a catastrophic strategic error. You cannot outsource your core brand integrity to a company that lacks a basic moral compass.

You have to actively insulate your business from this chaos. You need a structural foundation that relies on human empathy, not algorithmic extortion. Get my 5-Minute Marketing Fix. It acts as a rapid diagnostic tool to help you use your actual, highly-evolved human brain to craft a crystal-clear StoryBrand One-Liner. It gives you a standardized, reliable system to earn authentic trust, proving to your customers that you are a stable, ethical human Guide—not just another casualty of the next Silicon Valley arms race.

👉 Stop trusting sociopathic tech bros. Download the fix now.


Related Articles:

1. ChatGPT Is Now Shoving Ads Into Your Prompts (And Why Marketers Hate It)

If OpenAI is willing to pit nuclear superpowers against each other for cash, they absolutely do not care about ruining your chat experience with banner ads. Discover why their new advertising model is a deeply flawed, hyper-expensive nightmare for marketers.

2. Why Your AI Assistant Keeps Forgetting Your Instructions (And How To Fix It)

Sam Altman likes to pretend he is building an unstoppable, God-like superintelligence, but the reality is his product can't even remember a prompt for twenty minutes. Uncover the hilarious reality of "Context Rot" and why AI amnesia ruins business automation.

3. Why Meta Is Entering Its "Zombie Era" (And How To Avoid The Same Fate)

OpenAI isn't the only tech giant run by a wildly out-of-touch CEO setting money on fire. Discover why Mark Zuckerberg's desperate pivot to AI slop has officially pushed Facebook into its lifeless, rotting "zombie era."

4. Why Buying A Sports Jersey Is Now A Cybersecurity Nightmare (And How To Protect Your Brand)

When massive corporations prioritize aggressive growth over basic safety, the consumer always pays the price. Read the terrifying new report exposing how digitizing fan engagement has caused a 112% spike in sports-related cyberattacks.

5. Why The Internet Is Drowning In AI Slop (And How To Keep Your StoryBrand Clean)

If you let a company with zero ethics dictate your marketing output, your brand will become completely toxic. Read the Stanford study proving that relying on automated corporate-speak actively destroys your human authenticity and brand trust.


FAQs:

1. What was OpenAI's "countries plan"?

According to The New Yorker, the "countries plan" was a terrifying 2017 geopolitical scheme hatched by OpenAI leadership to trigger a global bidding war for AI technology by pitting world powers, like Russia and China, against each other.

2. Who is Greg Brockman and what did he say about nuclear weapons?

Greg Brockman is the second-in-command at OpenAI. When warned about the dangers of an AI arms race, he allegedly defended the "countries plan" to extort governments by arguing, "It worked for nuclear weapons, why not AI?"

3. Did Sam Altman lie to US intelligence agencies?

Yes. According to the investigation, CEO Sam Altman repeatedly told US intelligence officials that China had launched an "AGI Manhattan Project" to secure billions in funding. An official who investigated the claim concluded Altman completely fabricated the story as a sales pitch.

4. Why did OpenAI eventually drop the "countries plan"?

They did not drop the plan due to ethical concerns or the terrifying risk of causing a war between great powers. They only abandoned the scheme because several horrified employees threatened to quit, and retaining engineers was more important to Sam Altman's calculations.

5. Why should businesses care about OpenAI's executive behavior?

If you are building your marketing strategy and business operations around ChatGPT, you are trusting your brand's future to a company that lacks basic ethical boundaries. To survive, you must rely on undeniably human frameworks, like StoryBrand, rather than sociopathic tech monopolies.

blog author image

Vicky Sidler

Vicky Sidler is a seasoned journalist and StoryBrand Certified Guide with a knack for turning marketing confusion into crystal-clear messaging that actually works. Armed with years of experience and an almost suspiciously large collection of pens, she creates stories that connect on a human level.

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Become the Next StoryBrand Success Story


In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening. 

At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution. 

Our approach is designed to alleviate these concerns:

  • We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).

  • What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.

  • Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.

With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.

Ready to take the guesswork out of your StoryBrand marketing?

Let’s get started

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