StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
How To Talk About AI In Job Interviews Without Sounding Replaceable
By Vicky Sidler | Published 16 December 2025 at 12:00 GMT+2
If you've ever felt like saying "I use AI" in a job interview is the same as saying "A robot could replace me," you're not alone. In fact, you’re in a growing crowd of otherwise smart, capable people nervously wondering how to admit they’ve been working with ChatGPT without being shown the door.
Turns out, the trick isn’t hiding it. The trick is explaining it well.
According to new insights from Social Market Way, three-quarters of knowledge workers now use generative AI on the job. Hiring managers are catching on. And contrary to popular fear, 54% of UK hiring managers prefer candidates with hands-on AI experience.
The issue isn’t if you use AI. It’s how you describe it.
Let’s break that down.
TL;DR:
Don’t hide your AI usage during interviews
Focus on how AI helps you be more efficient, not how it replaces your skills
Be specific, not vague
Always position yourself as the decision-maker
Use examples with numbers
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
How To Talk About AI In Job Interviews Without Sounding Replaceable
Why This Matters For Small Business Owners Too:
1. Frame AI As Your Admin, Not Your Brain:
2. Get Specific About Workflows:
3. You Are Still The One In Charge:
4. Yes, You Can Use AI For First Drafts:
5. Don’t Just Say It’s Better. Prove It.
6. Don’t Claim Magic. Explain Judgment.
1. OpenAI’s $27B Loss Could Tank the Whole AI Industry
2. Ideal Client Profile: The Marketing Shortcut Small Businesses Miss
3. Brand Guidelines for Small Business
4. Marketing Hourglass Explained: A Smarter Way to Grow Your Small Business
Frequently Asked Questions About Talking About AI In Interviews
1. Should I admit I use AI in my work?
2. What’s the biggest mistake people make when talking about AI?
3. How do I explain my AI use without sounding lazy?
4. Can I mention AI in creative roles?
5. What do hiring managers want to hear?
6. How specific should my examples be?
7. Is it better to use numbers when talking about AI?
8. Can this advice apply to client meetings too?
Why This Matters For Small Business Owners Too:
Even if you’re not job-hunting, chances are you’ll be hiring or pitching sometime soon. If you’re using AI in your business (and if not, you probably will be), you need to know how to talk about it without losing trust.
Clients and customers, like employers, want to know you’re using AI as a tool—not as a crutch.
1. Frame AI As Your Admin, Not Your Brain:
Imagine saying, “AI helps me schedule meetings, format reports, and summarize research so I can focus on strategy and client conversations.”
Now imagine saying, “AI does all the work.”
Same tool. Completely different impression.
Letting AI take on the boring stuff shows you know how to prioritize real value. It shows maturity, not laziness.
2. Get Specific About Workflows:
Don’t say, “AI helps me be more productive.” That’s like saying, “My phone helps me do things.” It means nothing.
Instead, walk people through how you use AI on real tasks.
For example: “I used AI to scan 50 competitor websites in 30 minutes, spotted gaps in their messaging, and built a campaign around what they missed.”
That shows you’re strategic. And time-aware. Two things every client and employer appreciates.
3. You Are Still The One In Charge:
AI doesn’t think. You do. That’s the whole point.
Make it clear that you review, shape, and own whatever the machine spits out.
Say things like, “I use AI to draft a structure, then rewrite it completely based on our brand, audience, and tone.”
Or: “I treat AI output as raw material. I refine it with industry knowledge and intent.”
This makes you sound like a decision-maker, not a shortcut-taker.
4. Yes, You Can Use AI For First Drafts:
Just don’t stop there.
Using AI to beat the blank page is a time-saver. But nobody needs to know you hit copy-paste and walked away.
Say, “I use AI to get past the blank page, but then I refine everything manually for clarity, tone, and purpose.”
This is especially useful for writers, marketers, and anyone who has to explain things well.
5. Don’t Just Say It’s Better. Prove It.
One of the best ways to sound like you know what you’re doing is to show results.
How much time did AI save you?
How much did it improve accuracy?
What changed after you added it to your process?
Try something like, “After adding AI to my content workflow, I jumped from 15 to 25 articles a month while keeping a 95% client approval rating.”
Short. Measurable. Powerful.
6. Don’t Claim Magic. Explain Judgment.
This part’s important. If you say “AI writes my content,” most people will mentally file you under “easily replaced.”
If you say, “I use AI to spot patterns faster and spend more time thinking about the right strategy,” you sound smart. Because you are.
As Yassin Aberaa, Founder and CEO of Social Market Way, says:
“The biggest mistake candidates make is either hiding their AI usage completely or overclaiming what AI does for them. Both approaches backfire.”
The same applies to freelancers, small business owners, and anyone talking to clients.
If you want trust, explain your decisions, not just your tools.
What To Do Next:
Whether you’re interviewing, hiring, or explaining your work to clients, the way you talk about AI matters. Confidence without specifics sounds fake. Specifics without strategy sound small. But strategy with results? That sounds like someone worth working with.
And if that’s the kind of impression you want to make, the best place to start is your message.
Get my 5-Minute Marketing Fix to help you write one clear sentence that says what you do and why it matters.
Related Articles:
1. OpenAI’s $27B Loss Could Tank the Whole AI Industry
If you're using AI as part of your value proposition, it's worth understanding the risks behind the tools themselves. This one gives you critical context on the economic instability behind the scenes.
2. Ideal Client Profile: The Marketing Shortcut Small Businesses Miss
Your ability to speak clearly about AI hinges on knowing who you're speaking to. This post shows how to identify your audience—whether it's a hiring manager, client, or investor—and tailor your message accordingly.
3. Brand Guidelines for Small Business
When you say you refine AI output for tone, style, and voice, this article helps you actually define what that means. A must-read if you want to back up your claims with real brand strategy.
4. Marketing Hourglass Explained: A Smarter Way to Grow Your Small Business
You mentioned using AI to build campaigns. This article gives you the bigger-picture framework to make those campaigns stick. A practical next step for turning tools into real growth.
Frequently Asked Questions About Talking About AI In Interviews
1. Should I admit I use AI in my work?
Yes, but be smart about how you say it. Focus on how AI helps you work more efficiently, not how it replaces your skill. Employers value judgment, not shortcuts.
2. What’s the biggest mistake people make when talking about AI?
Saying “AI does everything for me” or acting like you never use it at all. Both extremes make you sound either replaceable or dishonest.
3. How do I explain my AI use without sounding lazy?
Use specific examples. Say what tasks AI handles (like admin or research summaries) and how you take ownership of the final output.
4. Can I mention AI in creative roles?
Yes, especially if you explain how you use it to brainstorm or structure drafts, but always highlight the human decisions and creativity you bring to the final product.
5. What do hiring managers want to hear?
That you’re using AI to save time and improve quality—but that you still own the thinking, strategy, and judgment.
6. How specific should my examples be?
Very. The more specific you are about your workflows and results, the more competent and confident you’ll sound.
7. Is it better to use numbers when talking about AI?
Absolutely. Metrics like time saved, output increase, or error reduction show real value and help you stand out.
8. Can this advice apply to client meetings too?
Yes. Clients also want to know you’re using AI responsibly. Frame it as a productivity tool that supports your expertise, not a robot doing the work.
9. What if I use AI but don’t feel like an expert?
You don’t need to be an expert. Just show that you’re thoughtful, intentional, and capable of improving what AI gives you.
10. How can I sharpen the way I explain what I do?
Start by clarifying your overall message. Download the5-Minute Marketing Fix and create one strong sentence that explains your value clearly.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)