StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
Business Intelligence for Small Business Without the BS
By Vicky Sidler | Published 5 January 2026 at 12:00 GMT+2
Most small business owners already use business intelligence. They just do not call it that.
If you have ever looked at your bank balance, noticed Tuesdays feel quiet, or wondered why one service sells better than another, you are already listening to what your business is telling you. Business Intelligence, or BI, is simply the grown-up corporate name for that habit.
The problem is that BI has been wrapped in layers of jargon, dashboards, and expensive software demos that make it feel like something reserved for big tech companies with data teams and unlimited budgets. That misunderstanding keeps many small business owners guessing instead of deciding with confidence.
According to recent analysis across SME-focused research, BI is not about code or complexity. It is about turning everyday business information into actions you can actually take.
TL;DR:
Business intelligence is just listening to what your business data is already saying
You do not need expensive tools or technical skills to start
A simple four-step loop beats complex reports every time
The goal is action, not perfect data
Start with one clear question that affects revenue
Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents:
Business Intelligence for Small Business Without the BS
Business Intelligence Without the BS:
The Small Business BI Life Cycle:
Step One—Ask One Specific Question:
Step Two—Gather and Clean the Ingredients:
Step Three—Cook and Plate the Meal:
Real-World BI Moments That Actually Matter:
Tools That Will Not Break the Bank:
Common Mistakes That Waste Time:
Where Marketing and BI Overlap:
Start Today With One Question:
1. Ideal Client Profile The Marketing Shortcut Small Businesses Miss
2. Marketing Hourglass Explained A Smarter Way to Grow
3. Performance Marketing Isnt Real and Never Was
4. Content Marketing Boosts Revenue More Than Ads
5. Influencer Marketing ROI in 2025 Why Its Still Winning
Frequently Asked Questions About Business Intelligence for Small Business
1. What is business intelligence in simple terms?
2. Do small businesses really need business intelligence?
3. Is business intelligence the same as data analytics?
4. What is the easiest way to start using business intelligence?
5. What tools do I need for business intelligence as a beginner?
6. How much does business intelligence cost for small businesses?
7. What are common mistakes small businesses make with business intelligence?
8. How does business intelligence help with marketing decisions?
Business Intelligence Without the BS:
Let us simplify this properly.
Business intelligence means taking raw information like receipts, spreadsheets, bookings, emails, and sales records, then turning that information into better decisions.
Think of your business like a car. You would never drive without a speedometer or fuel gauge. Yet many business owners make decisions without any dashboard at all. They rely on gut feelings, assumptions, and vague impressions.
BI is your dashboard. It does not tell you how to drive. It simply shows you what is happening so you can make smarter choices.
The Small Business BI Life Cycle:
Large enterprises love seven-step frameworks. But small businesses need something that fits between client work and dinner.
So, here is the practical four-step BI loop that actually works for service-based businesses.
Step One—Ask One Specific Question:
Every BI project should start with a question, not with data.
Avoid vague goals like wanting more insights. Instead, ask questions that affect money, time, or retention.
Examples include which service has the highest profit margin or why clients leave after three months.
Clarity here matters. If the question is fuzzy, the answers will be useless.
Step Two—Gather and Clean the Ingredients:
Once you have a question, you gather only the data needed to answer it.
This might include sales spreadsheets, booking records, email lists, or invoices. Before analyzing anything, you clean it.
That means fixing obvious typos, removing duplicates, and checking that dates and amounts make sense. Bad data leads to bad conclusions in the same way spoiled ingredients ruin dinner.
This step sounds boring, but it saves you from trusting nonsense later.
Step Three—Cook and Plate the Meal:
Staring at rows of numbers rarely helps anyone.
This is where simple charts earn their keep. A basic bar chart or line graph can show trends your brain would miss in a spreadsheet.
Free tools like Google Looker Studio or basic pivot tables in Microsoft Excel or Google Sheets are more than enough for most small businesses.
The goal is not beauty. The goal is clarity. Is something increasing, decreasing, or staying flat?
Step Four—Take Action:
This is where most BI efforts quietly die.
If the chart shows Tuesdays are slow, you do something about Tuesdays. If it shows a service performs poorly, you rethink that service.
No action means no intelligence. It is just reporting.
Real-World BI Moments That Actually Matter:
A neighborhood coffee shop noticed that a large portion of customers buying lattes also bought blueberry muffins, usually before 10 in the morning.
The owner bundled the two items as a morning deal. Average order value increased without changing foot traffic.
A service consultant realized clients who did not receive a weekly progress update were far more likely to cancel after the second month.
They automated a short weekly email explaining what had been done. Retention improved with almost no extra effort.
That is BI in action. Simple observation followed by deliberate change.
Tools That Will Not Break the Bank:
Most small businesses already own the tools they need.
Spreadsheets remain the most powerful BI platform available to nontechnical users. When used well, they answer real questions quickly.
If you want visual dashboards, Google Looker Studio connects easily to spreadsheets and analytics platforms at no cost.
For businesses already using Microsoft or Zoho systems, tools like Microsoft Power BI or Zoho Analytics can be useful upgrades, but they come with learning curves. Start simple before upgrading.
Common Mistakes That Waste Time:
The biggest mistake is collecting too much data and doing nothing with it. Likes, clicks, views, and impressions do not matter unless they connect to revenue or retention.
Another common issue is siloed data. Sales live in one system, finance in another, and client notes in someone’s inbox. Even monthly manual consolidation into one spreadsheet can unlock better decisions.
Where Marketing and BI Overlap:
As a StoryBrand Certified Guide and Duct Tape Marketing Consultant, I see this daily. Business owners struggle with messaging because they are not listening to their data.
Your top customers already tell you who you serve best. Your best converting pages already show what messaging works. BI simply helps you notice those patterns.
Clarity in marketing starts with clarity in data.
Start Today With One Question:
Do not buy software yet. Do not book a demo.
Open a blank spreadsheet and answer one question today. Who are your top ten customers by revenue this year?
Then do something with that insight. Send a personal thank you. Ask what made them choose you. That is business intelligence in its most useful form.
If you want help turning clarity into a clear message customers understand instantly, download the free 5-Minute Marketing Fix. It will help you write one clear sentence that resonates strongly with your ideal customer.
Related Articles:
1. Ideal Client Profile The Marketing Shortcut Small Businesses Miss
You just identified your top customers using data. This article shows how to turn that list into a clear Ideal Client Profile so your marketing attracts more of the right people, not just more traffic.
2. Marketing Hourglass Explained A Smarter Way to Grow
Your BI loop helps with day to day decisions. The Marketing Hourglass zooms out and shows where customers drop off across the full journey, helping you spot hidden revenue leaks.
3. Performance Marketing Isnt Real and Never Was
This is a deeper dive into which numbers actually matter. It helps you separate activity metrics from business outcomes so your dashboard does not lie to you.
4. Content Marketing Boosts Revenue More Than Ads
If you are asking data questions that affect money, this article shows how content marketing changes acquisition costs and long term ROI using real numbers.
5. Influencer Marketing ROI in 2025 Why Its Still Winning
This is a clean example of BI in action. One clear question, clear data, and a simple yes or no decision that removes guesswork from spend choices.
Frequently Asked Questions About Business Intelligence for Small Business
1. What is business intelligence in simple terms?
Business intelligence means using the information your business already has to make better decisions. It turns sales, costs, and customer behavior into clear signals instead of guesswork.
2. Do small businesses really need business intelligence?
Yes, but not in a complicated way. Even very small businesses benefit from understanding which customers are profitable, which services sell best, and where money is being lost.
3. Is business intelligence the same as data analytics?
They are closely related. Data analytics focuses on analyzing numbers, while business intelligence focuses on using those insights to guide decisions and actions in the business.
4. What is the easiest way to start using business intelligence?
Start with one question that affects revenue or retention. Pull the data into a spreadsheet, clean it, and look for a simple pattern you can act on immediately.
5. What tools do I need for business intelligence as a beginner?
Most beginners only need Google Sheets or Excel. If you want dashboards, free tools like Google Looker Studio are more than enough for most small businesses.
6. How much does business intelligence cost for small businesses?
It can cost nothing at all. Many small businesses start using BI with tools they already pay for and only upgrade once they clearly see the value.
7. What are common mistakes small businesses make with business intelligence?
The biggest mistakes are tracking too many metrics, relying on vanity numbers, and not taking action after seeing the data. Intelligence only matters when it leads to decisions.
8. How does business intelligence help with marketing decisions?
It shows which messages attract the right customers, which channels drive real revenue, and where people drop off. This helps you simplify marketing instead of adding more noise.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)