StoryBrand Marketing Agency

StoryBrand Your

Business Without

the Guesswork

We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).

Clarify Your Message

Attract Only Ideal Customers

Focus on Your Business Growth

Struggling to implement StoryBrand?

  • Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?

  • Unsure how to effectively integrate StoryBrand into your marketing?

  • Overwhelmed with what steps to take after completing your BrandScript?

  • Frustrated with marketing efforts that don't resonate with your audience?

  • Struggling to focus on your actual business?

You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.

WHERE STORYBRAND MEETS STRATEGY

You deserve marketing that works

Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.

  • Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.

  • See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.

  • With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.

You deserve peace of mind

Grow your B2B business with our strategic marketing services.

  • Do you find the lead generation process frustrating and time-consuming?

  • Save valuable time and focus on serving your clients.

  • Gain the upper hand in your market.

  • Set up a strategic marketing system that attracts and nurtures your ideal clients.

  • Feel confident with a solid, strategic marketing plan.

Hear Directly from DONALD MILLER

In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.

Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.

Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.

Hi, I'm Vicky Sidler

A StoryBrand Certified Guide & Fellow Entrepreneur


And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)

Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.

  • We boast a proven track record of transforming marketing messages to resonate with target audiences.

  • As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!

  • And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.

You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.

I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!

Tracey Clark, Business Coach

StoryBrand Services We Provide

Clarify Your Message

From US$500

Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.

We even interview your ideal customers to get their point of view and make sure you've nailed it!

Learn More About Our StoryBrand Framework Consultation

StoryBrand Sales Funnel

From US$2,500

Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.

Install the full StoryBrand system into your business.

Learn More About Our StoryBrand Sales Funnel Development

Strategic Marketing Engagement

From US$3,000

Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.

Make sure you're doing it right from the start!

Why Choose Us?

Strategy-First Approach

At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.

Consistent Lead Generation

Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.

Save Time and Effort

Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.

Gain A Competitive Edge

Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.

Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.

Matthew Van Neel, Lance Mvn

[Free eBook] 7 Steps to Small Business Marketing Success

Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.

How It Works

Here’s what you can expect when

partnering with us:

Book Your Free Consultation

Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.

StoryBrand Strategy Session

In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.

Start Applying StoryBrand

You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.

Sign Up for Our Newsletter

Stay up-to-date on the latest strategic marketing insights.

Frequently Asked Questions

Here are our answers to the most frequently asked questions about marketing and lead generation.

What is StoryBrand?

StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.

How can StoryBrand help my business?

Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.

What does the process of creating a StoryBrand BrandScript involve?

Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.

How do I choose the right StoryBrand guide for my business?

Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.

Learn More about StoryBrand

and Strategic Marketing Insights

From the Strategic Marketing Tribe

Take a deep dive into the world of strategic marketing insights,

where you’ll find expertise to help your business thrive.

AI Slop Just Killed Bug Bounties for Good

AI Slop Just Killed Bug Bounties for Good

January 29, 20269 min read
Custom HTML/CSS/JAVASCRIPT

By Vicky Sidler | Published 29 January 2026 at 12:00 GMT+2

Somewhere between the launch of ChatGPT and the moment someone asked it to find a security flaw in a 30-year-old codebase, the internet broke a little.

Daniel Stenberg, founder of the open-source tool cURL, just shut down his bug bounty program after getting buried under a landslide of AI-generated nonsense. Think fake bugs, hallucinated functions, and code that wouldn’t compile if you bribed it with caffeine.

According to Ars Technica, Stenberg’s team was spending more time cleaning up after bots than fixing real security issues. And that’s a problem, because cURL isn’t some obscure experiment—it’s built into almost every computer on earth.


TL;DR:

  • cURL, a widely used networking tool, just ended its bug bounty program

  • Developers were overwhelmed by fake AI-generated vulnerability reports

  • The majority of reports came from people using AI tools with no real understanding

  • This is a cautionary tale about AI misuse and wasted time, not the end of automation

👉 Need help getting your message right? Download the 5-Minute Marketing Fix


Table of Contents:


First, What is cURL and Why Does It Matter?

You’ve probably used cURL without even realising it. It’s like plumbing. Boring to talk about, but everything falls apart without it.

This little command-line tool quietly moves data around behind the scenes. Developers use it to test websites, transfer files, and automate everything from software installs to API requests. It’s built into Windows, macOS, and most versions of Linux. Which means when cURL has a problem, the internet does too.

To keep things secure, Stenberg’s team has long offered cash rewards to researchers who find real bugs. These reports are usually detailed, useful, and submitted by people who know what they’re doing. Until recently.

Enter the Slop Machines:

Over the past year, AI-generated bug reports began flooding the system. At first, it seemed like an honest mistake. But then came the tidal wave of reports referencing fake code snippets, invented vulnerabilities, and changelogs that didn’t match any known version of reality.

When Stenberg’s team pointed this out, the senders doubled down. “But the AI said it was a bug.”

One response from a cURL maintainer summed it up perfectly: “I think you’re a victim of LLM hallucination.”

That’s the polite way of saying, “You sent us garbage in a tuxedo.”

Not All AI Use Is Bad—But Most Of It Is:

To be clear, this isn’t a rant against AI. Stenberg actually praised one researcher who used a proper AI-powered code analyser to find 22 legitimate bugs. That person combined human judgment with powerful tools and delivered results worth rewarding.

But most reports didn’t come from people like that. They came from folks copy-pasting AI output without understanding a single line of what it said.

Instead of helping, they created more work for the very people they were supposedly supporting. It’s like offering to paint someone’s house, then showing up with a leaf blower and powdered cement.

What This Means for Small Business Owners:

At first glance, this sounds like a nerd fight in a dark corner of the internet. But if you run a business, especially a service-based one, this matters more than you think.

Here’s why.

AI isn’t going away. You’ll keep seeing tools promising speed, savings, and simplicity. And to be fair, some of them deliver. But if you take those tools at face value, skip the thinking part, and start using them as a substitute for actual work, you’re going to run into problems fast.

What happened to cURL is already happening in customer service, content creation, and even hiring. Bots are writing messages that sound right but mean nothing. Employees are sending AI-written emails they didn’t read. Entire teams are submitting proposals they barely skimmed.

That kind of slop doesn’t just annoy people. It breaks trust.

Slop Is Cheap. Credibility Isn’t.

The people who maintain cURL didn’t end their bounty program because they’re anti-technology. They ended it because they were wasting hours arguing with people who believed in fake bugs written by machines.

They didn’t have the time, budget, or mental bandwidth to keep pretending every report deserved equal weight.

You don’t either.

In your business, credibility is currency. Whether you’re sending an email, posting to social media, or pitching a client, slop erodes your authority. Fast.

The Lesson Is Simple. Use AI With a Human Brain.

AI is a tool. Not a shortcut past responsibility.

You can use it to help write, explain, brainstorm, or summarise. But if you stop thinking altogether, you’re not delegating—you’re defaulting. And someone else will pay the price.

If that’s your customer, you lose the sale. If it’s your team, you lose momentum. If it’s a trusted industry project like cURL, you might lose the system keeping your business running.

Start With Clarity Before You Scale With AI:

Here’s the truth: AI is most dangerous when paired with fuzzy messaging.

When you’re not clear about what you do or how you help, AI doesn’t fix the confusion. It multiplies it.

That’s why the first thing I recommend—before you create content, respond to leads, or use AI for anything—is to get one clear message that works.

My 5-Minute Marketing Fix walks you through it. Free. Fast. No hallucinations involved.

👉 Download it free here.


Related Articles:

1. AI Workslop Is Wasting Time and Ruining Team Trust

The bug bounty story shows what happens when people blindly trust AI without understanding it. This article shows the same thing happening inside teams—with even messier consequences.

2. Why Replacing Copywriters With AI Will Destroy Your Brand

cURL's meltdown was caused by people outsourcing thinking to bots. This article shows how that same shortcut kills brand trust when applied to copywriting.

3. AI Slop Is Flooding Social Media And Ruining Your Business

Just like cURL’s bug bounty inbox, social media is getting clogged with low-effort AI junk. If you want to stand out, this article shows how to stay real in a fake-sounding feed.

4. Why Privacy Still Matters in the Age of AI

The cURL article covered what happens when you trust AI-generated input. This one flips it—what happens when AI is trained on your input?

5. CMOs Bet Big on Generative AI—Here's What Small Businesses Should Learn

Daniel Stenberg proved quality beats quantity. This article backs it up with how big brands are doing the same—using AI with strategy, not speed.


Frequently Asked Questions About AI Slop and Bug Bounty Chaos

1. What is AI slop?

AI slop refers to low-quality, misleading, or fake content generated by AI tools. In this context, it includes bogus bug reports, hallucinated code snippets, and false security flaws submitted to systems like cURL’s bug bounty program.

2. Why did cURL shut down its bug bounty program?

The cURL team ended the program because they were overwhelmed by fake vulnerability reports, most of which were generated by people using AI without verifying accuracy or understanding the content.

3. What’s wrong with using AI to write bug reports?

Nothing—if you know what you're doing. The problem arises when people blindly copy AI output and submit it without verifying the code, the context, or even if the bug exists.

4. Can AI actually find real bugs in software?

Yes, some AI tools can help trained developers identify real issues. But they work best when used by people who understand the code and how to test it properly. Otherwise, it’s guesswork dressed up as expertise.

5. What’s an LLM hallucination?

A large language model (LLM) hallucination happens when an AI generates content that sounds plausible but is factually untrue—like a fake bug report or invented function name that looks real but isn’t.

6. Why is AI-generated slop a problem for businesses?

It wastes time, damages trust, and creates more work for experts. Whether it's in security, content, or customer service, AI misuse shifts the burden to someone else who has to clean up the mess.

7. How can I use AI responsibly in my small business?

Use AI to support, not replace, human thinking. Let it help you draft, summarise, or brainstorm—but always check the output, especially if it affects your credibility or decision-making.

8. What are the risks of relying too much on AI tools?

You risk sending out inaccurate information, confusing customers, hurting your brand, or wasting internal resources. In some cases, like security or legal content, the consequences can be severe.

9. Is AI still useful if it can make these kinds of mistakes?

Yes, if you treat it like a tool rather than a shortcut. AI works well when paired with human judgment and clear strategy—but left unchecked, it can cause more harm than good.

10. How do I make sure my AI-generated content isn’t slop?

Ask yourself: Does this make sense? Is it accurate? Have I verified the details? If you're unsure, don’t publish it until someone qualified checks it. And if it’s for your business message, start with the5-Minute Marketing Fix to get the clarity you need before hitting generate.

blog author image

Vicky Sidler

Vicky Sidler is a seasoned journalist and StoryBrand Certified Guide with a knack for turning marketing confusion into crystal-clear messaging that actually works. Armed with years of experience and an almost suspiciously large collection of pens, she creates stories that connect on a human level.

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Become the Next StoryBrand Success Story


In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening. 

At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution. 

Our approach is designed to alleviate these concerns:

  • We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).

  • What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.

  • Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.

With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.

Ready to take the guesswork out of your StoryBrand marketing?

Let’s get started

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