StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
AI Search Is Replacing Google Traffic Faster Than You Think
By Vicky Sidler | Published 19 December 2025 at 12:00 GMT+2
Google used to be your website’s best friend. Now it’s that friend who still comes to your party but doesn’t bring anyone with.
In a recent webinar, Todd Sawicki from Gumshoe.ai dropped a stat that should make every small business sit up: over 70% of Google searches now result in zero clicks. That means people ask Google a question, get the answer directly on the results page—and never visit your site.
At the same time, AI tools like ChatGPT, Perplexity, and Gemini are exploding. They now get over 3 billion queries a day. That’s right—per day… And unlike search engines, these tools don’t show a list of links. They give answers. Which means if your brand isn’t part of those answers, you disappear.
Welcome to the new customer acquisition game.
TL;DR:
70% of Google searches no longer lead to clicks
AI tools are becoming the next big search engines
These AI tools recommend businesses based on your website content
To show up, you must regularly publish FAQs, product pages, and how-to guides
YouTube descriptions and transcripts are gold mines for AI visibility
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
AI Search Is Replacing Google Traffic Faster Than You Think
Search Has Changed. Quietly, But Completely.
Your Website Still Matters—A Lot:
It’s Not Just Your Site. Here’s Where Else AI Looks:
Don’t Worry About SEO Rankings (For Once):
You’re Not Optimising for Search. You’re Training a Sales Rep.
Action Plan for Small Businesses:
1. OpenAI is losing $7.77 for every $1 it earns
2. Map Content to the Customer Journey for Better Results
3. 10 Best Content Types for Small Business Marketing
4. Content Marketing Boosts Revenue More Than Ads
5. Define Your Brand Voice and Build Instant Recognition
Frequently Asked Questions About AI Search and Content Visibility
1. What is AI search and how is it different from Google?
2. What does "zero-click search" mean?
3. If users aren’t clicking, how can my business still get found?
4. How often do I need to update my website content?
5. What kinds of pages do AI tools look at on my site?
6. Do I still need SEO if AI doesn’t care about rankings?
7. What other sites does AI use to form its answers?
8. How can I tell what AI tools are saying about my brand?
Search Has Changed. Quietly, But Completely.
Sawicki compares AI search to walking into a shoe store and asking for help. Traditional Google search just dumps 10 boxes of shoes at your feet. AI acts like a smart salesperson who says, “Are you running a marathon or hiking the Alps?” and gives a personalized answer.
AI doesn’t just spit out links. It tries to understand you. That’s why keywords alone won’t cut it anymore. Instead, AI tools look for useful, structured information written for real people.
And that’s the part most businesses are missing.
Your Website Still Matters—A Lot:
You’d be forgiven for thinking AI doesn’t care about your site. It absolutely does. Gumshoe analyzed 10 million AI chats and found that 30 to 40% of sources cited by AI tools came from brand websites.
But not just any pages. They’re looking at:
Product description pages (PDPs)
FAQs
Knowledge base articles
Blog posts
How-to guides
If your site is full of fluff, salesy jargon, or outdated content, the AI models won’t find anything useful. And when they can’t find something? They make it up. This is called hallucination. Not the fun kind.
If you want AI tools to talk about you properly, you need to write things the way you’d train a new staff member: clearly, plainly, and repeatedly.
It’s Not Just Your Site. Here’s Where Else AI Looks:
Gumshoe’s research shows AI tools pull answers from a mix of sources. These include:
YouTube (especially transcripts and descriptions)
Reddit and Quora
Wikipedia
Research journals (especially in health and wellness)
Business directories (Google Maps, LinkedIn, Marriott.com, etc.)
The AI model matters too. For example:
Perplexity leans toward eCommerce and product content
ChatGPT favors business profiles and real-world services
Gemini (Google’s model) loves directories and YouTube
So if you’re running a YouTube channel, publish your videos with a clear description and turn on transcripts. AI isn’t watching your videos. It’s reading them.
Don’t Worry About SEO Rankings (For Once):
One of the wildest findings? AI doesn’t care if your site ranks on page one of Google.
Up to 90% of the links AI tools reference in answers are buried beyond page two. AI doesn’t need popularity. It’s hunting for what’s most correct, not what’s most clicked.
This is good news. You don’t need backlinks from tech blogs or viral posts to show up in AI. You need clarity.
Fresh Content Wins:
Here’s the catch: your content needs to be current. Gumshoe found that 51% of what AI tools reference is less than 90 days old. The average age of a cited article? Just 86 days.
That number is dropping fast.
Soon, if you want to stay visible in AI-generated answers, you’ll need to update your content monthly or even weekly. Not because AI is impatient. But because its memory is short. If you stop publishing, you fall out of the loop.
You’re Not Optimising for Search. You’re Training a Sales Rep.
Sawicki puts it perfectly. Think of AI tools as salespeople who represent your brand when you’re not in the room. Would you send them out without training?
Every FAQ you write, every product page you update, every blog you publish—these are how you teach AI to talk about your brand. If you don’t tell them what to say, they’ll guess. Badly.
Worse, they’ll say nothing at all and recommend your competitor.
Action Plan for Small Businesses:
Here’s what to do starting today:
Write FAQs for every product or service
Update your blog at least once a quarter
Create how-to guides and knowledge base articles
Post explainer videos on YouTube with full descriptions and transcripts
Avoid clever wording—state the obvious
Repeat the exact product name often (don’t assume the model will figure it out)
And yes, check what AI is already saying about you. Sawicki warns that AI will give different answers to different users. If you ask about your own business on ChatGPT, it might be flattering. That’s because it knows who you are. What matters is what it says to strangers.
Clarity Always Wins:
AI search is here, and it’s changing how people discover and trust your business. You don’t need fancy hacks. You just need to be useful, clear, and consistent.
And if you’re struggling to explain what you do in one simple sentence, start there.
Get my 5-Minute Marketing Fix and learn how to describe your business clearly enough for humans and AI.
Related Articles:
1. OpenAI is losing $7.77 for every $1 it earns
AI tools might be dominating today, but their future is uncertain. This post explains why owning your content is safer than relying on platforms you can’t control.
2. Map Content to the Customer Journey for Better Results
If AI search is the new salesperson, this article helps you write the right pitch for every stage of the customer journey using the Marketing Hourglass.
3. 10 Best Content Types for Small Business Marketing
Wondering what types of content actually help AI talk about your brand correctly? Start here.
4. Content Marketing Boosts Revenue More Than Ads
Nervous about losing clicks from Google? This post proves that good content still wins—and explains how to turn readers into leads without relying on ads.
5. Define Your Brand Voice and Build Instant Recognition
If AI tools are now your brand reps, your tone needs to be consistent. This post shows how to build a voice that sticks.
Frequently Asked Questions About AI Search and Content Visibility
1. What is AI search and how is it different from Google?
AI search uses tools like ChatGPT or Perplexity to answer questions directly instead of showing a list of links. It acts more like a virtual assistant than a traditional search engine.
2. What does "zero-click search" mean?
It means users get the answer they need directly on the search page or inside an AI tool, without clicking through to your website.
3. If users aren’t clicking, how can my business still get found?
You need to make sure AI tools are pulling your content into their answers. That means publishing useful, structured content like FAQs, product pages, and blog posts regularly.
4. How often do I need to update my website content?
Most AI models reference content that’s less than 90 days old. Updating quarterly is the minimum. Monthly is better. Weekly is ideal.
5. What kinds of pages do AI tools look at on my site?
They prioritise product description pages, FAQs, blog posts, knowledge bases, and how-to articles. These help the AI understand what you sell and who it helps.
6. Do I still need SEO if AI doesn’t care about rankings?
Yes, but the focus shifts. Instead of backlinks and keywords, AI looks for accuracy, clarity, and structure. It's more about being useful than being popular.
7. What other sites does AI use to form its answers?
YouTube is a big one. So are Reddit, Wikipedia, business directories, academic journals, and community forums. Make sure your brand shows up in a few of those too.
8. How can I tell what AI tools are saying about my brand?
You can’t just ask them directly—they personalise responses based on who’s asking. Tools like Gumshoe.ai simulate real users to help you see what AI says to strangers.
9. What if AI gets it wrong or makes things up?
That’s common. If you don’t publish the right information, AI will guess. The only way to reduce hallucinations is to clearly and repeatedly publish answers to likely questions.
10. Where should I start if this feels overwhelming?
Start by writing one clear sentence about what you do.Download the 5 Minute Marketing Fix to get help with that first step. Clarity makes everything else easier.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
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